Upstox forays into insurance distribution; aims to simplify wealth management in India

SURAT, GUJARAT :  Upstox, one of India’s premier wealth management platforms, today announced its entry into the insurance distribution business. Today, Upstox is a one-stop-shop for a wide array of financial instruments including Stocks, IPOs, F&O, Commodities, Currencies, Fixed Deposits, P2P Lending, Government Bonds, T-Bills, NCDs, Gold, Insurance and much more.

Kavitha Subramanian, Co-Founder, Upstox said, “We are thrilled to expand our offerings on Upstox and foray into the insurance distribution segment. We have recognized that navigating the insurance landscape is a daunting task. Customers are inundated with so many questions – which is the right plan, what should be the correct criteria to select a plan, how much insurance cover will be enough. At Upstox, we understand these challenges, and we’re dedicated to helping our customers get answers to all of these without overwhelming them. Our aim is to help customers cut through the noise and help Indians Invest Right. We are constantly working towards making our platform simple, secure, fast, and intuitive.

With this launch, the company aims to revolutionise India’s insurance landscape by offering its users a simplified, transparent and customised experience of purchasing insurance in line with their needs. Currently, Upstox is offering Term Life Insurance on its platform and is planning to roll out Health, Motor and Travel Insurance soon. HDFC Life is among the first insurers to partner with Upstox and feature their Term Insurance plans on the platform.