AUM of women investors in Surat has grown 3.7x in last five years

Surat : The Assets Under Management (AUM) of women investors in the diamond city of Surat has grown 3.7x in the last five years, according to the Axis Mutual Fund study. 

In the last five years (31st Mar 2019 to 31st Dec 2023), women investors have grown 2.3x in Surat. In the same time period, the AUM of women investors has grown 3.7x in Surat. The state of Gujarat has witnessed a 3.1x growth in AUM of women investors in the same time frame.

Axis Mutual Fund, one of the fastest growing fund houses in India, analysed data from over 1 crore existing Axis MF customers and conducted a nationwide survey, to unveil an interesting study titled “Women Investment Behaviour Report 2024”. 

B Gopkumar, MD&CEO, Axis AMC asserted, “The mutual fund industry is undergoing a dynamic shift as more people, particularly women, embrace investing in mutual funds as part of their financial strategy. Our research into the investment patterns of Axis MF investors reveal that women constitute 30% of Axis Mutual Fund customer base and hold ~35% of the total AUM”

Key Insights from the report: While 70.4% women seek advice from professionals, friends, and family, nearly 72% women take the final call on their investment journe  Better persistency and Long-Term Vision: Shattering stereotypes, women investors are emerging as strong proponents of long-term investing. The report finds they exhibit a strategic approach, demonstrated by both higher amounts invested (25%) per woman investor and higher corpus on an average by a female investor (37%) compared to men. This translates to a long-term vision, with women showing 22% higher persistency in their mutual fund investments over a five-year period. 

Dispelling the stereotype of passive women investors, the study reveals that a remarkable 71.9% women make independent investment decisions.  The trend more pronounced in the younger generations, with 75% of women aged 25-34 and 70% aged 35-44 taking control of their financial futures by making their own investment choices. This signifies a powerful shift towards financial empowerment and autonomy for women across all demographics, paving the way for a more inclusive and diverse investment landscape.