The youngest digital news and information platform in India, Vygr, turns one
Vygr, a dynamic News Media Brand from Vygr Media Private Limited, celebrates its 1st anniversary with 10 million impressions, extraordinary growth, and innovative news dissemination, emphasising its commitment to serving the Indian public with unbiased, hyperlocal news for the new generation.
Mumbai: Vygr, a major News Media Brand from Vygr Media Private Limited, is pleased to mark the 1st anniversary of its existence. Vygr has been devoted to delivering tremendous purpose, speed, and credibility to the development and transmission of New Gen-oriented News Content and Information from its debut in August 2022, and this milestone stands tall as a record of a remarkable path of progress and success.
Vygr has risen from a startup to a key participant in India’s News Media and Informational Content market in the last year. Through unwavering dedication and a relentless pursuit of excellence, the platform has achieved over 10 million impressions, 4000+ hours of content, 10,000 app downloads, catering to approximately 6 languages, being available on 9 platforms, and expanding physical on-ground presence in over 3 states and counting.
Vygr’s drive to innovation has been essential to company success. It aims to work on: One Content – Synchronised Outreach (The COCE Method) to consolidate all News and Information content in One Centralised Repository, customise it to the needs and preferences of each platform’s audience, and enable the disseminator to distribute the content to all proprietary platforms and official social media handles at the same time.
In the last year, Vygr has covered everything from light-hearted content in the form of Fashion, Arts, Culture, and Entertainment to seriously written editorials, Brand segments, and opinion pieces, making it a fast-growing, free, one-stop, go-to name across any platform of the reader’s choice.
Ms Sonam Bhagat, Founder & CEO – of Vygr News and Vygr Media Private Limited, noted at this critical juncture, “What started as a mission to do something to change the informational landscape around me, has over the past year turned into a purpose for so many others.” We’ve grown from a startup to a scaleup. As I reflect on the last year, I look forward to many more. Thank you for joining us on our Vygr adventure. I wish we all had many more, and I hope we can serve our country with the genuine worth of empowered citizens.
We know that Human Intelligence greatly outperforms the instruments it generates, even the most recent one, Artificial Intelligence. Vygr considers it a duty to empower Indians with this mindset. And I really hope that we can deliver on our promises.”
“My last years in advertising went shouting at clients, asking them to pivot full-time to content,” said Mr Abhishake Das, Head of Content- Vygr and Founding Team member. Few intellectual people understood, and the majority didn’t. They didn’t understand the magnitude of content or how it’s a key commercial asset to any company in today’s media landscape.
Sonam knows this; she understands how to create your niche with content. Even in a seemingly overwhelming and crowded vertical like News, excellent, relevant, snackable content may help you expand your following. It’s been a year of dedication, teamwork, and learning.”
In honour of this momentous milestone, VYGR intends to use its speed and precision to reach its readers’ preferred platforms and devices via a variety of planned projects and community activities as a means to give back to the community that has supported its development. The anniversary festivities will also allow the firm to reflect on its journey, recognise the accomplishments of its staff, and deepen its client connections.
Join us in celebrating India’s first Youngest, Democratic, Unbiased, Hyperlocal, By the People, To the People, For the People News Platform.
Vygr Media Private Limited
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www.vygr.in | www.vygrnews.com