Qpay emerges top choice for digital payments in rural India
Located in India, this digital mobile payment system facilitates a wide range of transactions, including mobile recharges, postpaid, DTH, gas bookings, electricity bills, FASTag, loan payments, and broad-line/landline connections
New Delhi : Qpay is a financial technology app that allows users to make digital payments, recharge their mobile devices, send and receive money, and pay their bills. In addition, Qpay provides rural villages in India with access to central and state government programmes. Located in India, this digital mobile payment system facilitates a wide range of transactions, including mobile recharges, postpaid, DTH, gas bookings, electricity bills, FASTag, loan payments, and broad-line/landline connections. The Q-wallet makes it simple to send and receive money, and cashback is offered for all recharges and bill payments made through the system.
QPay was founded and is led by Indian entrepreneur S. Ramkumar. QPay, headquartered in Chennai, India, is a financial technology startup that facilitates online payments for sole proprietors and other small businesses. His leadership helped QPay expand rapidly, and the platform is now used by a large number of small businesses across India.
The Q-wallet included in QPAY facilitates quick and simple monetary transactions. QPAY will provide a number of payment options through various technologies, including: • UPI (Unified Payments Interface); • AEPS (Aadhar Enabled Payment System); • USSD (Unstructured Supplementary Service Data)
QPAY will provide multiple payment methods, including UPI, AEPS, and USSD, in addition to offline payment options like 123pay. Q-devices are also made available in local stores, on public transportation, and in shopping centres so that customers can make purchases without having to use a credit card reader or an internet connection. In order to bring the convenience of digital payments to more people, QPAY has hired young people from outlying villages to work as associates at payment processing centres. Moreover, these employees network with local businesses to provide customers with gift certificates.
The main focus of Qpay is to bring digital payment services to the rural villages of India where a significant portion of the population is still not aware of digital payment services. According to statistics, only around 38-39% of people in India use digital payments, leaving a significant portion of the population without access to these services. Qpay aims to cover the remaining 60% of people in India who are not using digital payments by targeting all rural areas of the country.Despite the fact that digital payments are already familiar to many people in India, a significant portion of the population, around 60%, is still not aware of these services. Therefore, Qpay is targeting the remaining 60% of people who are not yet using digital payments, particularly in rural areas of India
QPAY has a Q-Seva facility that provides information about state and central-based schemes at a low cost, and it offers 24/7 customer support in all local languages. Additionally, the system does not deduct any GST or transaction fees.
QPAY is not just a digital payment system, but also a company that is committed to providing job opportunities for rural young people and empowering them with digital payment skills. By doing so, QPAY is contributing to the overall development of rural communities and supporting the government’s goal of financial inclusion.
QPAY has a unique business model where it hires young candidates in remote villages as associates to make digital payments in nearby areas where people may not be aware of digital payments. These associates are trained by QPAY and equipped with Q-devices to make payments easier for the customers.
The company also provides tie-ups with nearby merchants, which give cash vouchers to customers for every purchase, and the associates can refer customers to nearby shops. This model not only creates job opportunities for rural youth but also promotes local businesses and helps in the growth of the local economy. It is a model that promotes local entrepreneurship, empowers rural communities, and helps to bridge the digital divide between rural and urban areas.
Qpay’s main goal is to bring digital payment services to rural villages and to provide job opportunities for young people in these communities. The company believes that by promoting financial inclusion and providing job opportunities, it can help to uplift rural communities and contribute to the overall growth and development of India.