Now, Don’t Just Invest in Gold — Invest in SmartGold

Founders Amit Lalit Jaain and Hanissh Kanakraj Jaain unveiling Ritvaa SmartGold Mangalsutra with Sonali Bendre

Mumbai (Maharashtra) [India], October 25: Ritvaa, a contemporary jewellery brand steeped in gold craftsmanship, unveiled its SmartGold Jewellery collection at a star-studded event at the Intercontinental, Mumbai, with renowned Bollywood actress Sonali Bendre gracing the launch.

The event highlighted Ritvaa’s exquisite SmartGold Mangalsutras — a collection that seamlessly merges timeless tradition with modern elegance. Each piece reflects the strength, grace, and individuality of today’s woman, for whom tradition is a celebration of self-expression rather than a limitation.

Steeped in heritage, the mangalsutra has long symbolised love, trust, and commitment. Ritvaa SmartGold reimagines this cherished sentiment with designs that are lighter, versatile, and enduringly beautiful, giving this age-old emblem a contemporary voice.

Welcoming guests at the event, Mr. Hanissh Jaain, Co-founder of Ritvaa, shared,“Ritvaa’s SmartGold jewellery is crafted for the woman who embodies balance — confident yet rooted, modern yet mindful. For her, gold is not just a possession but a reflection of emotion and meaning, worn with pride every day.”

Made with certified 24-carat SmartGold, Ritvaa’s jewellery gives women the freedom to wear gold fearlessly, every day, everywhere, without the worry of lockers or limitations. In an industry first, Ritvaa also offers a 100% lifetime gold buyback guarantee, making it not just a style choice but a smart choice.

Speaking about the inspiration behind Ritvaa, Mr. Amit Jaain, Co-founder, said, “The modern Indian woman no longer wears gold just for tradition — she wears it for herself. Ritvaa was born to make that emotion tangible — to reimagine the mangalsutra as a symbol that moves with her, through every phase of life. SmartGold is not just innovation; it’s the evolution of tradition.”

The event also featured the unveiling of five signature sets of SmartGold Mangalsutras, followed by a heartfelt showcase where five real women, not models, walked the ramp alongside professionals, each adorned in a Ritvaa design that reflected her individuality. The gesture symbolised Ritvaa’s ethos: jewellery that lives in the everyday, not just on occasions.

Ritvaa’s SmartGold collection will be launched on-ground soon through SmartGold Lounges/ Experience Centers across major metros and Tier-2 cities. The brand’s design philosophy brings together Indian artistry and contemporary minimalism, tailored to regional preferences while maintaining a universally elegant appeal.

Disclaimer: This press release is for informational purposes only and does not constitute financial advice. Investments involve risk, and past performance is not indicative of future results. Readers should conduct their own research or consult with a qualified advisor before making any decisions.