Mumbai’s Renaissance Global signs licensing agreement with Netflix for developing branded jewellery based on its popular shows
Renaissance Global will manufacture distinct pieces designed around intellectual property from Netflix’s popular shows such as Stranger Things, Squid Game, The Witcher, and the Queen’s Gambit. The products will include rings, earings, bracelets, and pendants for all genrs, with a special focus toward the youth.
The Netflix agreement augments Renaissance Global’s bouquet of licensed brands which already include Enchanted Disney Fine Jewellery, Hallmark, NFL, Star Wars and Disney Treasures.
Sumit Shah, Chairman and Global CEO, Renaissance Global Ltd., said, “In collaboration with Netflix, our team of design experts and jewellery craftsmen will breathe life into unique pieces that capture the essence of iconic Netflix shows that are loved by millions of people all around the globe. This jewellery line will help bring a new type of customer to jewellery stores and web platforms and help the company and jewellery retailers tap into the lucrative millennial customer base to achieve meaningful sales momentum.”
This collection will be initially launched online through Netflix’s e-commerce platforms and websites of large jewellery retailers in North America and Canada. It will subsequently be launched across retail stores in these geographies and on the company’s D2C platforms.