Garvi Gurjari Crosses ₹123 Crore, Empowering Gujarat Artisans

GANDHINAGAR : For thousands of artisans across Gujarat, every embroidered thread, handwoven fabric and handcrafted creation carries a story of tradition, struggle and pride. For years, many of these skilled craftsmen and women worked quietly in villages and small towns, often uncertain whether their art would find buyers beyond local markets. Today, their talent is reaching customers across India and beyond, thanks to Garvi Gurjari, which has emerged as a lifeline for Gujarat’s handloom and handicraft community.

In a landmark achievement, Garvi Gurjari, operated by the Gujarat State Handloom and Handicrafts Development Corporation Limited, has recorded its highest-ever annual sales of ₹43.07 crore during 2025-26. The milestone takes the brand’s cumulative sales over the last five years to an impressive ₹123.88 crore, reflecting the growing demand for Gujarat’s traditional crafts and the success of the state’s efforts to promote local artisans under the vision of “Vocal for Local” and “Aatmanirbhar Bharat.”

The figures tell a remarkable story of growth. Sales have steadily climbed from ₹11.50 crore in 2021-22 to ₹12 crore in 2022-23, ₹25.20 crore in 2023-24, ₹32.09 crore in 2024-25, and a record ₹43.07 crore in 2025-26. Behind these numbers are nearly 8,000 artisans whose products are now reaching national and international markets.

“Garvi Gurjari is no longer just a marketing platform; it has become a bridge connecting artisans to new opportunities and sustainable livelihoods,” a senior official of the Corporation said.

During 2025-26 alone, products worth ₹16.01 crore were procured directly from artisans, providing crucial economic support to craft communities. Sales through 22 emporiums located within and outside Gujarat contributed ₹20.77 crore, while exhibitions and fairs across India and overseas generated another ₹22.30 crore.

Among those benefiting from this transformation is Ahmedabad-based embroidery artisan Dharmishtha Chudasama. “Earlier, my work was limited to local markets. Today, customers from different states recognise my products, and I even receive customised orders through exhibitions,” she said. “It has significantly improved my family’s financial condition.”

The Gujarat government now plans to further strengthen the sector through advanced skill training, design innovation and expanded participation in national and international exhibitions. Officials say the goal is not only to preserve Gujarat’s rich artistic heritage but also to ensure artisans receive greater income, recognition and opportunities.