Dinesh Shinde, CEO of Anusaya Fresh India, is delighted to introduce “Eco-friendly cardboard packaging for quick commerce companies for fresh produce

Mumbai (Maharashtra) [India], June 7:Dinesh Shinde, CEO of Anusaya Fresh India, proudly introduces eco-friendly cardboard packaging for fresh produce tailored to the quick commerce sector. As Indian consumers increasingly seek sustainable alternatives, Anusaya Fresh — a leading name in fresh produce importing, distribution, and repackaging — is making a significant move toward greener practices. The company has rolled out biodegradable cardboard packaging as part of its commitment to environmental responsibility.

“Our eco-friendly cardboard packaging reflects our dedication to sustainability,” says Dinesh Shinde, CEO of Anusaya Fresh. “It is biodegradable, recyclable, and plays a key role in reducing our carbon footprint. This transition underscores our goal to minimize environmental impact and support a greener future.”

Designed specifically for the quick commerce segment, the packaging is optimized for smaller, consumer-ready portions. Anusaya Fresh converts bulk produce into compact, delivery-friendly packs for leading instant delivery platforms. “Our valued partners, Blinkit and Zepto, are already using our packaging solutions and have shared very positive feedback,” Shinde adds.

Why Cardboard? More Than Just a Green Choice

Shinde emphasizes that ecological cardboard packaging offers several critical advantages over traditional plastic-based options:

• Sustainability: Made from recycled materials, the cardboard packaging is fully recyclable post-use, minimizing landfill waste and plastic pollution.
• Lightweight & Cost-Efficient: Cardboard reduces shipping weight, leading to lower logistics costs and potential savings for end consumers.
• Food Grade Safety: The packaging is certified food grade, ensuring the safety, freshness, and hygiene of the fruits packed within.

“Our packaging not only delivers on quality and freshness but also aligns with global best practices for environmental responsibility”says Shinde

Eye on the Future: India Now, Gulf Next?

Currently, Anusaya Fresh is focused on deploying its innovative packaging across India, primarily through quick commerce platforms. However, plans for international expansion are on the horizon.

“We’re in the early stages of scaling this packaging, and while we’re not exporting it yet, we are exploring markets in the Gulf region, particularly for e-commerce-driven fruit deliveries”-Shinde reveals.

Presently, Anusaya Fresh is packaging a broad array of premium fruits including apples, pears, oranges, lemons, grapefruits, kiwifruits, stone fruits, cherries, dragon fruits, grapes, melons, and more — all in eco-friendly cardboard formats.

Packaging That Builds Brand Trust

Aside from environmental and economic benefits, sustainable packaging also contributes positively to a brand’s image. “By switching to eco-friendly packaging, companies signal their values to today’s environmentally aware consumers”says Shinde. “It’s a win-win — protecting the planet and earning consumer trust. This is about ensuring a healthier, greener future for the next generation”

As India leads the charge in eco-conscious consumerism, Anusaya Fresh is proud to be setting the bar high in the fresh produce industry.