Surat Textiles Urged to Embrace Innovation and Branding

Surat, Gujarat –  In a landmark seminar titled “Weaving the Future of Textile Innovations and Pathways in the Evolving Textile Ecosystem”, leaders from Gujarat’s textile sector came together to chart a roadmap for Surat’s transformation from a fabric powerhouse to a global garment leader. The event was jointly organized by the Southern Gujarat Chamber of Commerce and Industry (SGCCI), Shri Surti Modh Vanik Samast Panch, and The Surat Textile Club.

Delivering the keynote, SGCCI President Nikhil Madrasi said,“South Gujarat not only fulfills the nation’s daily clothing needs but also contributes significantly to economic growth. In today’s era of digitalization, AI, and sustainability, our industry must evolve. Textile manufacturers must think beyond fabrics and become part of the full value chain—from yarn to finished garments ready for export.”

High-Tech Machinery and Upgradation Key to Global Entry

Vijay Mewawala, addressing the weaving industry’s current landscape, highlighted the influx of 1.5 lakh high-tech weaving, embroidery, and digital printing machines into Surat. Yet, he stressed the need for technology upgradation in dyeing houses and better raw materials for consistent, export-quality production.

“We use 60% polyester and 40% cotton. India supplies only 10% of global garment imports. If we increase this to 15–16%, our market cap can triple. Profit margins will rise only when we move from yarn-making to garment production,” Mewawala noted.

MMF Textiles and Employment Potential

Ashish Gujarati presented a futuristic outlook on Man-Made Fiber (MMF) textiles, stating that exports from India are strong to the USA (29.2%), Germany (4.8%), UK (4.6%), and UAE (3.8%). By 2030, MMF textiles can boost employment by 62 lakh jobs with increased market shares in knitted apparel, woven fabric, home furnishings, and non-woven textiles.

He emphasized, “Surat has the infrastructure to become a one-stop destination from yarn to finished garments. With support for sustainable practices like renewable energy, azo-free dyes, and textile waste recycling, the industry can lead globally.”

Branding and E-Commerce: Surat’s Untapped Strengths

Haresh Culcattawala emphasized the urgent need for branding and e-commerce integration, stating, “Globally, e-commerce drives 35–38% of sales, but Surat’s textile e-commerce share is only 27%. Without a brand, there’s no consumer trust. Zara sells garments made from Surat’s fabric at 10x the price—we must create our own identity.”

He urged industrialists to focus on branding, quality, and consistency to unlock higher profitability and global recognition.