SG Cricket signs Shikhar Dhawan for bat and gear sponsorship

New Delhi :  Shikhar Dhawan, an opening batsman for the Indian cricket team, has  inked an endorsement contract with bat manufacturer Sanspareils Greenlands (SG). Shikhar is the latest in a long line of successful players backed by SG Cricket. This reunion with SG seems like going full circle for me, and I couldn’t be happier about it. Dhawan raves about his time at the SG factory and market in Meerut, gushing about the store’s exciting new offerings.

Shikhar Dhawan will utilise bats and uniforms with the SG logo whenever he plays. India’s international cricket team includes Shikhar Dhawan, an Indian cricket player. Shikhar is a first-class cricketer representing Delhi in the Indian domestic circuit. He also leads the Punjab Kings as their captain in the Indian Premier League.

Shikhar bats left-handed in the opening spot and throws in an occasional off-break with his right arm. Shikhar is well-liked by cricket fans for his aggressive but cool approach at the plate, particularly in ICC competitions. Shikhar was India’s top run-scorer in the 2015 ICC World Cup. Shikhar’s moustache has made him known as “Gabbar” among his colleagues, and his enthusiastic dances after making catches have amused fans for years.

For as long as I can remember, SG Cricket has been a strong advocate for cricket in Singapore, and I am honoured to be connected with such a prestigious organisation. I’m excited to build a lasting partnership with SG and to keep improving as a player so that we can create more memorable moments on the pitch, said Shikhar Dhawan.

“We are delighted to have Shikhar Dhawan on board, representing our brand across all formats of cricket,” said Paras Juny Anand, Co-Owner, SG Cricket. We think he’s a wonderful match for our brand because of his fearless but reliable playing style, which has made him one of the most entertaining characters in world cricket.

Dhawan’s current portfolio includes around 15 businesses from several industries, including apparel, footwear, audio & wearables, ed-tech, 2-wheeler EV, perfumery, and real estate. He also has a couple more partnerships in his brand waggon that haven’t been announced yet.

Shikhar Dhawan has been an essential part of the Indian squad for many years and has produced game-changing performances on multiple occasions. Because of his showy batting style, many companies in his industry took notice of him and his brand began a fascinating evolution. But the value of his brand has grown with him, staying power, influence, and reach all contributing to his success.