Rustom Kerawalla’s Ampersand Group Partners with SSA to Revolutionize Education in India

New Delhi [India], September 4: Across India, millions of schoolchildren are experiencing classrooms that are more inclusive, interactive, and future-oriented—thanks to the collaborative efforts of the Ampersand Group in strengthening the Government of India’s flagship Samagra Shiksha Abhiyan (SSA). Guided by the visionary leadership of Founder and Chairman Rustom Kerawalla, Ampersand has positioned itself as a driving force in advancing SSA’s mission of providing equitable and high-quality education for every child.

By working hand in hand with both central and state governments, the Group has played a pivotal role in enhancing learning outcomes, upgrading school infrastructure, and equipping teachers with modern methodologies suited to 21st-century classrooms. Ampersand’s contributions not only mirror the core objectives of SSA but also highlight the power of public–private partnerships in accelerating large-scale educational reform across the nation.

How Samagra Shiksha Abhiyan (SSA) is impacting Key Areas:

• Teacher Training & Capacity Building: Over 50,000 teachers have benefited from Ampersand’s customized training modules so far, equipping them with digital tools, modern pedagogy, and inclusive classroom practices.
• Digital Learning Solutions: Thousands of students in rural and urban areas now have access to smart classrooms, EdTech platforms, and interactive digital content that make learning both engaging and effective.
• School Transformation: By upgrading infrastructure that enables child-centric learning environments, Ampersand has helped schools foster holistic development beyond academics.
• Public-Private Collaboration: In the PPP model, Ampersand has ensured SSA’s amplification in reach and sustainability, ensuring long-term impact in education delivery.

One of the most visible transformations has been in classrooms where students, once limited to blackboard learning, now interact with lessons through tablets, smart boards, and multimedia content. For first-generation learners, this has made education not only accessible but also aspirational.

Commenting on the initiative, Rustom Kerawalla, Founder Chairman, Ampersand Group, said:

“Education is the most powerful enabler of social transformation. By leveraging innovation, capacity building, and technology, we are committed to making quality education accessible to every child, irrespective of their background.”

Transforming More than a Million Lives

Ampersand’s initiatives under SSA have already touched the lives of millions of students and teachers across 10+ states. From tribal villages to urban slums, the Group’s programmes are helping bridge the learning divide and empowering students to dream bigger.

By offering consultancy services in the areas of EdTech, Infrastructure and Teacher Training,  Ampersand Group is committed to ensuring that Samagra Shiksha Abhiyan achieves its ultimate objective—universal access to inclusive and equitable education for all children in India.