Over 7K participate in HRX half-marathon in Bandra East
HRX by Hrithik Roshan has become the most well-known and successful Indian fitness brand.
Mumbai Hrithik Roshan and Exceed Entertainment’s HRX, India’s first native fitness brand, held the first HRX Half-Marathon at the MMRDA, Bandra Kurla Complex in Mumbai today. More than 7,000 runners flocked to the streets of BKC to compete in distances of 21, 10, and 5 kilometres at the Marathon.
Myntra, Cult, Noise, Enerzal, GNC, GoPromoto, Criti Care, Eat Fit, The Whole Truth, and Fitistan, together with the rest of the HRX partners community, made sure that the first HRX Half Marathon was a huge success and provided runners with a once-in-a-lifetime experience. When running and dance for fitness were combined, it was like having two events in one, exhibiting something never seen before.
In addition to being a landmark for the company, the Marathon told inspiring stories about the human spirit that exemplified values like optimism, diversity, acceptance, and perseverance. We felt like we were an integral part of the event, and that it was a truly special experience. The company and its evangelists rightly lauded the 81-year-old guy, the 73-year-old woman, the mother jogging with her child, the man running with one limb, and the cancer survivor as exceptional stories.
The HRX team has worked for over a decade to develop a comprehensive health and fitness ecosystem that has revolutionised the sports industry by making high-performance training more accessible, affordable, and practical. During the course of the previous decade, HRX by Hrithik Roshan has become the most well-known and successful Indian fitness brand. A Special Edition HRX Half Marathon Jersey, a Participation Medal and Certificates, healthy snacks, breakfast, and a string bag were all given out to the runners as prizes, all of which reflected the HRX philosophy.
In addition, the event’s top finishers in each category split a total of INR 3,00,000.
Business Head at HRX Pallavi Barman stated, “We at HRX were happy to watch approximately 7,000 people admitting their love for running and participating in this event. In addition, we are thrilled to have partnered with ISHQ FM as a radio sponsor, as well as Myntra and Cult Fit as corporate sponsors, to bring you this event dedicated to health and fitness. I am indebted to Run India Run for the professionalism and expertise they brought to the organisation of the event, which really aided our efforts to improve the experience of the runners. Now we just have to wait for the next chapter…
In 2013, Hrithik Roshan and Exceed Entertainment launched HRX, a community network dedicated to inspiring a billion individuals to “be their own hero” by helping them become their best selves. HRX’s mission is to change the face of the Indian fitness industry by providing a high-quality, budget-friendly alternative to popular global brands. The name alludes to an intangible quality that can make all the difference in the world and encourages its bearer to strive for perfection. HRX, a product of the ‘Made in India’ movement, seeks to change the fitness industry in India by providing consumers with a high-quality, cost-effective alternative to popular foreign brands.