NewsReach partnered with Vertoz’s IncrementX to monetize its regional publisher network in the West

Mumbai: To help regional publishers in the Western market find new ways to make money and become self-sustaining, IncrementX, the Industry’s Top Media Representation Platform, and NewsReach-, India’s Top Sponsored Content Marketplace, have partnered together. The collaboration’s ultimate goal is to provide publishers with the information and tools they need to increase their profits in the dynamic digital landscape.

Using IncrementX’s state-of-the-art technology and knowledge of media representation, NewsReach will provide individualised monetization strategies for publishers. These tools will help publishers increase user participation, improve their ad inventory, and broaden their income streams.

Ashish Shah, CEO of Vertoz, said, “The combined strength of NewsReach’s extensive publisher network and IncrementX’s powerful monetization capabilities creates a robust ecosystem that empowers publishers to thrive in the highly competitive digital landscape. By utilizing IncrementX’s advanced technology, cultural expertise, local sales team and data-driven insights, publishers can unlock new revenue streams, enhance user experiences, and establish long-term sustainability in unrepresented markets.”

Both IncrementX and NewsReach are dedicated to fostering innovation and giving publishers the resources they need to thrive in the digital era. Through this partnership, regional publishers will be supported and will be better positioned to compete in the Western market. “By combining the knowledge and resources of NewsReach and IncrementX, we hope to provide publishers in the Western market a full range of solutions to optimize their content monetization strategy.” According to Darshan Shah, co-founder and CEO of NewsReach, “This partnership enables publishers to efficiently reach their target audiences, maximize ad revenues, and achieve sustainable long-term growth.”

The partnership also addresses the challenges faced by regional publishers in the Western market, such as the lack of local offices and relationships hindering proper monetization of their inventory and access to direct deals. IncrementX’s presence and local offices/relationships in Western countries overcome this challenge, providing regional publishers with access to local relationships and direct deals.

Looking ahead, the partnership has long-term plans to expand publishers’ accounts in the Western market and increase revenue by 20-30% through programmatic monetization and brand deals. This commitment reflects the dedication of both parties to ongoing development and growth, supporting publishers and driving their success in the digital landscape.

About IncrementX:

IncrementX is a technology-led media representation platform representing Asian & Western digital publishers in unrepresented geographies, enabling brands and advertisers to reach niche and multicultural audiences through programmatic and direct brand advertising. As a programmatic monetization and brand solutions partner, IncrementX provides a global sales force, partnerships, and technologies to minimize surprises for publishers in unrepresented regions. IncrementX is a media representation platform of Vertoz (NSEI: VERTOZ).

About NewsReach:

NewsReach is a prominent platform that connects regional publishers with advertisers, enabling them to unlock revenue opportunities and achieve sustainable growth. Through the provision of educational resources, industry insights, and monetization solutions, NewsReach empowers publishers to thrive in the digital landscape and maximize their earnings potential,” emphasized the spokesperson for NewsReach.

For media inquiries, please contact:

IncrementX/Vertoz

Richa Chikara

Lead Corporate Communication

Email: richa.chikara@vertoz.com

Phone: +91 22 61426067 / +1 (646) 895 6969

NewsReach

Neha Faldu

Manager, Media Relations

Email: neha@vyomtech.in

Phone: +91 79 68217091