MyBranz hits 2500 active users, growing 30% organically

New Delhi : MyBranz, one of the fastest-growing product review and suggestion platforms for the fashion industry, has just broken the 2500 user threshold, thanks in large part to the platform’s amazing 30 percent organic growth within the first six months after its introduction. Furthermore, since November 2022, the site has attracted over 5800 registered users who have relied on MyBranz’s user-friendly layout to get helpful peer insights into their prospective purchases of apparel, skincare, and beauty items.

Janani Kumar, founder and CEO of MyBranz, was overjoyed to announce the brand’s achievement, saying, “We at MyBranz are happy to have charted this growth trajectory. The success we’ve had over the last six months is proof of the value we’re bringing to customers. We know that in a market saturated with items from a wide variety of companies and marketing, the average consumer might use some guidance. This major achievement not only confirms the value of our efforts to streamline the evaluation of products and the use of those reviews, as well as to build a group of trustworthy, well-informed customers, but it also provides a boost of motivation.

Because of its widespread popularity in India, MyBranz has been able to develop rapidly thanks in large part to the foresight of CEO and founder Janani Kumar. The entrepreneur, who has an MBA from the United States and an extensive knowledge of international markets, leans on her education to meet the demands of people from all walks of life, which is why her platform has been so successful.

In addition to the interface, the success of MyBranz depends on the company’s dedication to using customer input to improve the product as a whole. MyBranz’s personalised product suggestions, which take into account the buyer’s unique characteristics and shopping habits, are a major selling point in addition to the site’s independent evaluations.

In an age of connected devices and hyper-digitalization, the recommendations are meant to save users the trouble of browsing the vast internet landscape for viable options. Further, as a cherry atop the cake, which the reviews and recommendations are, comes the unique opportunity of unlocking exciting deals, discounts and offers the trusted MyBranz brand partners offer.

While sharing her views on brand growth, CEO Janani Kumar outlined the brand vision and shared her motivation behind founding the company. Janani reflected, “ As a company, our foremost preoccupation is to think like the consumer. Only then can one truly create something valuable. Before MyBranz came into existence, when I used to try to buy products, especially online, I often found a mismatch between the promised user experience and the real feel of the product. This problem seemed universal, thus prompting the inception of our company which boasts an unbiased platform where fellow users help each other to figure out the complex process of online shopping that today’s saturated market presents. We hope that in the future, too, we grow by manifolds, learning from the constant feedback we receive, facilitating consumers in making informed, peer-reviewed purchases.”

All in all, the growth trajectory that MyBranz has clocked attests to its superlative brand value and continual consumer-centric efforts by the company’s core team. As a result, in the coming years, the platform targets further expanding its user base, boosting user engagement, and forging more strategic brand partnerships, toward becoming one of the most trusted product review platforms and user resources globally.

For more information, please visit www.mybranz.com