Mortantra emerges as One-stop shop for handcrafted jewellery in Ahmedabad

Ahmedabad : Handmade and custom jewellery has been a major draw for the millennial age at weddings and other celebrations for some time. In place of solid gold jewellery, today’s youth lean towards gold-plated pieces made by skilled artisans. Mortantra, a forerunner in the field of handmade jewellery that specialises in gold-plated Indian jewellery, opened to much fanfare in Ahmedabad.

The Sakhpara brothers, Shaili and Naimish, spoke on the booming market for handmade jewels in India, stating, “A recent research shows that demand for handmade jewellery in India has increased by 86%, and Allied Market Research estimates that the Indian costume jewellery industry was worth $1.78 billion in 2019. By 7%, it expanded. By 2027, analysts predict it will have reached $2.12 billion, representing a CAGR of. People are looking for something new, and they don’t want to deal with the inconvenience of maintaining their gold jewellery at destination weddings or anywhere else, thus the industry in which we operate is booming. Gold-plated jewellery is trendy since it is practical, attractive, and inexpensive. Gold-plated Indian jewellery is Mortantra’s forte. The quality of the work and the ongoing research and development into new techniques make this jewellery stand out.

As Shaili Naimish Sakhpara explains, she came up with the concept for Mortantra while in a quest to find affordable, eye-catching bridal jewellery. I was a hopeless bride who made her own jewels before getting married and had Mortantra.The name, which literally translates as “peacock magic,” was inspired by the stunning beauty of peacocks. The Mortantra brand speaks to its target demographic of brides and other consumers on an emotional level. We want to create a flagship shop that is more than simply a store—one that evokes the feelings we associate with our brand. Our brides and customers take great delight in the fact that they are mortantra. In return for all of your support, a visit to our flagship location will be an unforgettable experience.