iQOO becomes Maharashtra’s fastest-growing 15K+ brand in 2022 with 300% YOY increase in online sales
The company is breaking records with the recently launched #FullyLoaded iQOO Z7 from the 1st day of launch as Amazon’s highest selling smartphone in 15-20K segment
Pune : With a year-over-year increase of 300%, iQOO has surpassed all other online smartphone brands in Maharashtra to become the fastest-growing smartphone brand in India. While the online smartphone business in the state as a whole increased by 8%, iQOO expanded by 300% year-over-year thanks to its commitment to constant innovation in the delivery of powerful devices at every price point.
The #FullyLoaded iQOO Z7, which was just released, is already Amazon’s best-selling smartphone in the sub-20,000 rupee price range. Sales of the iQOO Z7 in India were buoyed by 8% in Maharashtra, making it one of the country’s most important marketplaces.
Nipun Marya, CEO of iQOO, spoke on the company’s development, saying, “Given our focus on performance-oriented products, we have seen steady growth and an encouraging response in the state and across the country.” Already this year, we have introduced new products like our flagship iQOO 11, as well as the Neo 7 and now the Z7, providing a premium smartphone experience at all price points, which is guaranteed to attract consumers’ attention and fuel our company’s future growth.
Consumers have responded so positively that we are now the most popular developing brand in the 15K+ price range across the country. We are thrilled by the positive response to the iQOO Z7, and it inspires us to keep developing cutting-edge products to meet the changing demands of Indian consumers.
The #FullyLoaded iQOO Z7 has been well-received in its first week on sale thanks to its powerful performance and segment-first 64 MP OIS camera, segment-brightest AMOLED display, and segment-slimmest design (at 7.8mm). With a maximum AnTuTu score of over 485K, the device far outperforms industry standards. The AMOLED screen with in-display fingerprint and the best-in-segment screen brightness of 1300 nits are just a few of the cutting-edge features included in the smartphone, which also boasts India’s first 64MP OIS Ultra-Stable Camera in the segment, a 44W FlashCharge, Ultra Game Mode, and an AMOLED screen. In addition, the iQOO Z7 will receive two years of Android updates and three years of monthly security updates from the manufacturer. Funtouch OS 13, which is based on Android 13, comes preinstalled on the device.