Evolove launches #IntoTheFuture, the world’s softest and most comfortable pyjamas

New Delhi: Comfort in pyjamas and other forms of loungewear has taken a second seat to fashion in recent years. Too frequently, fashion houses put more emphasis on the clothes’ outward appearance than on the wearer’s actual comfort. Women’s sleepwear and loungewear are in high demand, but few labels really push the envelope in terms of style.

Evolove’s new #IntoTheFuture line of the cosiest pyjamas ever is an attempt to fill this need. The company has introduced a new range of TENCEL micro modal nightwear, which combines style with functionality. These ultra-light pyjamas are meant to help ladies relax and unwind with 2x the softness and 4x the breathability of cotton.

Mozak Fashions Pvt Ltd., founded in 1965, is the company behind the popular Evolove brand. Evolove’s growth and market differentiation have been spurred by the company’s founders’ combined 60 years of expertise in the sector. Evolove’s latest #IntoTheFuture collection is a shining example of the brand’s ability to compete with the best in the world in terms of quality and comfort.

The new line of pyjamas from Evolove is made from TENCEL micro modal fibres, which are sourced from Austrian beech wood. The ecologically friendly methods used to harvest the fibre, which give it its renowned softness, need less water and energy than those used to harvest cotton. Sustainable growth of their byproducts, such as micro modal pyjamas, is ensured by the biodegradable fibres.

The highly sustainable and breathable thermoregulating fabrics launched in India by Evolove are used by top luxury global brands. The new line of pajamas is designed by Evolove’s technical team to give extensive comfort and buttery soft feel to the customers’ skin, giving them the perfect sleep. The brand commits the best experience ever with the #IntoTheFuture pajamas. It also promises to take its products back if the customers find anything softer and more comfortable in their collections.

Mr. Anand Golecha, the Director of Evolove, believes that the new #IntoTheFuture collection will take conventional Indian sleepwear and loungewear a notch higher. He says, “By shifting our focus to extensive comfort and using sustainable means of extracting the fiber, we aim to make our line of products futureproof. Many Indians get skeptical when it comes to purchasing comfortable garments that are not made of cotton. Our new line of products is set to change this notion by providing softer and more breathable options to the customers.”

Evolove’s #IntoThe Future collection is now available on all major online stores, including Amazon, Flipkart, Myntra, and Ajio. The brand also offers a range of comfortable pajama sets, shorts, capri, pajamas, night shirts, long polos, nightgowns, and slippers for all age groups.

To browse and buy the new collection, visit the brand’s official website here: https://www.evoloveindia.com/