Aptronix Launches Its Biggest Brand Campaign Yet, Featuring Akkineni Naga Chaitanya and Sobhita Dhulipala as Faces of a Bold New Retail Era
Aptronix launches its Big & Beyond campaign alongside the opening of a large flagship store in Hyderabad.
A Campaign Built for the Boldest Generation of Apple Users
Designed to embody scale, confidence, and innovation, the “Big & Beyond Aptronix” campaign reflects the brand’s evolution into a world-class, aspirational retail destination. With Naga Chaitanya and Sobhita Dhulipala at the forefront, the campaign carries powerful cultural resonance — pairing the sophistication and ambition both actors represent with the premium experience Aptronix has built its reputation on. Their presence bridges Aptronix’s premium retail identity with the aspirations of a new generation of Apple users across India, cementing an emotional connection that goes well beyond the transactional. India’s Largest Apple Premium Reseller Store — 8,000 Sq. Ft. of Pure Experience At the heart of this campaign is a milestone that redefines what Apple retail looks like in India. The newly launched Aptronix flagship at Sarath City Capital Mall spans 8,000 square feet — making it the largest Aptronix store and one of the largest Apple Premium Reseller stores in the country. Designed to global standards, the store offers:- Immersive, hands-on product discovery across the full Apple ecosystem
- Expert-led personalised guidance for every customer need
- Seamless in-store service and support experiences
- A retail environment that elevates the act of choosing Apple into an experience in itself
The Limitless Aptronix Exchange: Rewiring How India Upgrades
Central to the campaign is the celebrated Limitless Aptronix Exchange programme, which has fundamentally changed how customers approach Apple upgrades. The programme delivers:- High-value, transparent exchange benefits
- Hassle-free transitions to the latest Apple devices
- Democratised access to premium technology for a wider audience
“What we have built with Aptronix is not just a retail chain — it is a belief system. A belief that Indian consumers deserve the finest Apple experience, without compromise. This 8,000 square foot store is the physical expression of that belief. When I see Naga Chaitanya and Sobhita as the faces of this campaign, I see the same values we have always stood for — elegance, ambition, and a quiet confidence in thinking bigger. This is just the beginning of what Premium Lifestyle and Fashion will deliver for our customers.”— Sutinder Singh, Founder & Owner, Premium Lifestyle and Fashion
“For us, ‘Big & Beyond’ is not a campaign theme — it is how we operate. Every decision we have made at Aptronix has been in service of one goal: creating the most exceptional Apple retail experience in India. With our largest store now open in Hyderabad and two icons of Indian cinema representing our vision, we are sending a clear signal to the market. Aptronix is not just growing — we are setting the standard.”— Meghna Singh, CEO, Aptronix A New Chapter. A New Scale.
With the “Big & Beyond Aptronix” campaign, the brand firmly consolidates its leadership in the Apple retail ecosystem — bringing together celebrity influence, customer-centric innovation, and India’s largest-format Apple Premium Reseller experience under one powerful vision.This is Aptronix, reimagined for what comes next.
