Airports operated by AAHL selected by Textile Ministry to display India’s handloom heritage

Ahmedabad (Gujarat) [India] :  Five airports operated by Adani Airport Holdings Limited (AAHL) in the country have been selected for displaying the handloom heritage of India by the Ministry of Textiles to provide an impetus to the Aatmanirbhar Bharat and Vocal for Local campaigns of the Government of India starting from August 7 to August 17.

The Development Commissioner of Handlooms, Ministry of Textiles, Government of India, selected four airports operated by Adani Airport Holdings Limited including Ahmedabad, Guwahati, Jaipur, Mumbai, and Bengaluru Airport for the display of handloom heritage and showcasing India’s treasures of the wealth of beautiful fabrics to inspire travelers, especially international travelers.

This year’s handloom celebratory week coincides with the government’s ‘Har Ghar Tiranga’ campaign initiative under the Azadi Ka Amrit Mohatsav to celebrate India’s 75th Independence.

The display showcases beautiful, intricate, and exquisite workmanship from handloom weavers of India in an attempt to address the major challenge faced by the weavers i.e., the lack of market visibility, accessibility, and exposure. The government is working relentlessly toward addressing these gaps and this particular move of choosing airports to showcase the grandeur, uniqueness, and exclusive quality of Indian handloom is yet another step.

Every year, National Handloom Day is celebrated on the 7th of August. This day is marked to commemorate the Swadeshi Andolan and the hard work and creativity the handloom industry brings. Commemorating the 8th National Handloom Day, the Ministry of Textiles, the Government of India, paid a tribute to India’s rich cultural diversity and displayed a priceless treasure of novelty in handlooms at the key airports of the country to celebrate India’s artistic traditions.

Airports nowadays are not just transport hubs but also destinations and traveling gives one a perspective of the local people and cultures, stimulates vision, taste, and an eye for art, design, handicrafts, and weaves. Rightly so, the booth aims to create awareness about the huge variety of designs, patterns, weaving techniques, and materials used in handlooms of different states in India. This is an applaudable effort to not just enhance passenger experience and connect foreign visitors with the local region but also reconnect Indians with the golden history of Indian handloom.