ADN broadband eyes Pan-India ISP network
The company is headed by Rajiv Sethi, an early adopter in India's cable TV industry. His company, DENADN, has been providing cable TV services for the past three decades
New Delhi (India) : ADN Broadband’s long-term goal is to become India’s preeminent ISP and take the Digital India movement to the next level.
The company is headed by Rajiv Sethi, an early adopter in India’s cable TV industry. His company, DENADN, has been providing cable TV services for the past three decades. To continue Rajiv Sethi’s legacy, his son Mudhit founded ADN Broadband and branched out into broadband and related services. With humble beginnings in Delhi in 2020, ADN Broadband has grown to become a dominant player across the entire NCR (National Capital Region).
“Thanks to our ‘Out of the Box’ solutions, we’ve been able to expand rapidly despite obstacles presented by the Covid-19 pandemic. The broadband service we provide is 100% reliable and can reach speeds of up to 1 GB/s. “We are truly redefining the industry by providing high-speed gaming experiences, sports, music, and movies to customers at their convenience,” said Mudhit Sethi, CEO of ADN Broadband.
By 2023, ADN Broadband hopes to have expanded its services to two additional cities in addition to further improving those in the Delhi-National Capital Region. It is also seeking to upgrade its Internet service provider licence from category B to category A.
Moving forward, we plan to expand across the entirety of India and establish ourselves as a market leader in broadband. Broadband, over-the-top (OTT), landline, cable TV, and other Internet of Things (IoT) service bundles are part of our plan to dominate the market. Mudhit Sethi, who received his MBA from the Narsee Monjee Institute in Mumbai and also attended university in London, announced that the company would soon be launching IPTV services.
Both ADN Broadband and local cable operators offer their services directly to consumers. ADN BROADBAND uses the reliable and low-latency Nokia backbone. In order to supply users with reliable and safe internet access, leased lines, and web-based applications, it is constructing a digital FTTH (fibre to the home) network.
While ensuring a superior customer experience, ADN Broadband also offers unmatched customer service, with multiple ways for customers to reach it 24×7, for immediate solutions & resolution.
Besides the revenue sharing platform with LCOs, the company also provides comprehensive assistance ranging from device support, marketing support, customer support, etc. to the partners in an attempt to boost employment opportunities and promote entrepreneurship.
“We are committed to achieving high growth, but we also want to ensure the highest levels of customer satisfaction. We are also committed to ensuring 24×7 internet connectivity at very affordable rates to NGOs, Army Forces personnel, social organizations, schools, and students to support them in their aspirations, added Mudhit Sethi.