Gift Cards Are Emerging as India’s Favourite Reward—Benepik Leads the Revolution

Benepik Drives Digital Gift Card Adoption as India’s Leading Rewards Platform

Gurugram (Haryana) [India], November 20: India’s reward ecosystem is undergoing a major transformation, with one clear frontrunner redefining how brands engage and motivate their audiences—the Gift Card. Once considered a festive token, gift cards have evolved into the central pillar of modern reward and loyalty programs across employees, channel partners, influencers, and consumers. From BFSI and Telecom to FMCG, Cement, Paint, and D2C sectors, companies are adopting gift cards to meet today’s demand for instant gratification, freedom of choice, and maximum convenience. Even in conventionally rigid channel loyalty structures—where physical gifts or cash dominated—digitalisation has accelerated a remarkable shift, positioning gift cards as the preferred reward format.

“Gift Cards have become the new currency of engagement,” says Saurabh Jain, Founder & CEO, Benepik. As organisations focus more on personalisation and flexibility, traditional merchandise-based rewards simply fall short. With reward and incentive programs rapidly modernising, the move from slow, manual fulfilment to instant digital rewarding is now indispensable. “Brands have realised that speed builds loyalty—whether with employees, channel partners, or customers,” adds Saurabh Jain.

This shift became even clearer during the recent festive season, when more organisations opted for gift cards over traditional hampers, valuing the freedom, convenience, and personalisation they offer. Benepik witnessed remarkable growth in its gift card business, reflecting the evolving landscape of corporate gifting.

Why Gift Cards Are Becoming the Preferred Reward

1. Universal Appeal:
   Whether it’s an employee celebrating a milestone or a dealer redeeming loyalty points, gift cards appeal to every demographic.
2. Freedom of Choice:
   A gift card respects personal preference, whether someone wants groceries, electronics, fashion, travel, or food delivery.
3. Instant, Digital, and Seamless:
   With digital delivery, rewards are delivered instantly to users’ mobile devices, making gratification real-time and memorable.
4. Secure and Trackable:
   Gift cards ensure full compliance, traceability, and fraud resistance, especially critical for BFSI, insurance, and channel programs.

Benepik: Powering India’s Gift-Card-Led Reward Revolution

As one of India’s leading reward and loyalty tech platforms, Benepik has been at the forefront of this transition. With a catalogue of 350+ gift cards, instant delivery, and enterprise-grade compliance, Benepik is enabling companies to shift to gift-card-based rewarding. The platform’s ability to integrate gift cards across employees, consumers, influencers, and channel partners makes it a unified solution for India’s new-age loyalty landscape.

Benepik’s Influencer and Retailer Loyalty Programs have also become a hit across industries such as cement, paint, and consumer durables for recognising on-ground influencers, including painters, electricians, and mechanics.  Instant UPI transfer, backed by secure KYC, makes the program scalable for brands of all sizes.

“In the cement industry, loyalty goes beyond margins. With Benepik’s tiered rewards and instant cashback, we built trust and consistency across our dealer network,” says Vishalsinh Kshatriya, Sr. Manager Marketing, Hathi & Sidhee Cement.

As digital convenience merges with emotional connection, Benepik stands at the heart of India Inc’s new reward & loyalty economy, helping organisations recognise effort, inspire performance, and build loyalty through the currency of choice: digital gift cards and points. Whether it’s an employee hitting a target, a retailer driving sales, or a customer reaching a milestone, recognition must be instant and personal. Gift cards and digital points make that possible.

About Benepik

Benepik is a leading rewards and loyalty solutions company that helps organisations engage employees, channel partners, influencers, and customers. With over 800+ clients across sectors, Benepik is an industry leader in powering engagement, real-time rewarding, and data-driven loyalty programs.