UK AI Innovator Kabuni Launches in India to Revolutionize Cricket Coaching

Kolkata (West Bengal) [India], November 10: Kabuni, a leading UK-based AI and sports technology innovator, has officially launched in India, marking a major step in transforming cricket coaching for the next generation. The company’s mission is to make professional-level cricket training accessible to every child and player through its Kabuni sport tech platform and device.

Powered by AI and large language model technology, Kabuni’s system learns directly from the game — analyzing decades of cricket data, player movements, and coaching insights to deliver personalized, data-driven training via mobile or Kabuni devices. This fusion of technology and sport aims to redefine how cricket skills are nurtured and developed in India.

Kabuni breaks down every movement from a cover drive to a bowling action into measurable insights and real time feedback delivered via video, image, text and voice.

Sourav Ganguly, “Dada”, and legendary Indian cricket captain and also Kabuni’s Global Brand Ambassador, says:

“Quality coaching allows children to learn better, faster and live healthier lives. This level of coaching was only available for professionals, but now it is for everyone.”

Patrick Badenoch, Kabuni Co – Founder and CFO, says:

“Whether on the streets, schoolyards, nets or cricket pitches, Kabuni allows every player to record their game, receive personalised feedback and enjoy the thrill of progress.”

Kabuni is developed with Cambridge Design Partnership, world leaders in human performance and sports innovation.

Kabuni technology ensures accuracy, safety and accessibility from grassroots to elite levels.

Starting with cricket, Kabuni will eventually expand to tennis, golf, badminton, table tennis and multiple other sports. The aim is to create a multi-sport ecosystem for performance, wellness, community participation and everyday fitness.

Sourav Ganguly “Dada” says, “Cricket is not a sport in India, it is a religion. Kabuni is the world’s first digital ecosystem that captures real world play through sport, starting with cricket. It will bring play into learning and help every player discover the athlete within.”

In conclusion, Nimesh Patel Founder and CEO added:

“India faces an amazing sporting future with the goals of the Fit India movement, the potential of the Commonwealth Games in 2030 and the Olympics in 2036. Kabuni pledges to inspire one billion Indians to move more, play together and live healthier lives over the next decade.”

Meanwhile, 1% of all Kabuni Indian revenue will be pledged to support grassroots sport across India.
Visit: www.kabuni.com