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New Delhi (India) : Established in 2020 in Pune, Maharashtra, ’13teen’ is a premium men’s clothing brand that sells both formal and casual clothing for men at reasonable prices, with high-quality shirts starting at just Rs. 250. After losing his job at a bank due to the pandemic in 2020, founder Shubham Kadam started the company with a budget of Rs 32,000. Two years after its launch, 13teen has experienced rapid growth, with sales of 5 million and a loyal following of young men drawn to the brand for its combination of style, quality, and affordability. The product is currently sold in all of Maharashtra, but it has seen the most success in the cities of Pune and Ahmednagar, as well as two or three neighbouring districts. Whom repeated instructions are being given over and over.
Originally, 13teen was founded by Shubham Kadam as a business-to-business (B2B) wholesaler to retailers, but he has big dreams for the company’s future. For the next two to three months, he will be focusing on launching a new e-commerce website that will enable the company to switch from B2B to D2C. Further increasing the brand’s accessibility, he intends to launch both company-owned and franchised retail locations across Maharashtra. which we hope to have news of soon. All along, he’s been working to raise the company’s profile and provide customers with higher-quality goods at more reasonable costs. He is currently working on reducing the price of his high-end products by 20-30% without sacrificing quality.
Customers in Maharashtra have embraced 13teen, and the company continues to see rising sales as a result of this adoration. The company is still growing and expanding, even though it has had to deal with debts, credits, losses, and unsold inventory. Despite 13teen’s debts, credits, and losses, Shubham said the company’s customers’ support in the form of orders gives them the strength to keep moving the company forward.
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