Zee5 gains significantly in Indian SVOD market share, Disney+Hotstar on the top

Mumbai : Zee5 has achieved a substantial foothold in the Indian SVOD industry, and it now trails worldwide leader Netflix by just 1%. In the first three months of 2023, Disney+Hotstar held onto its dominant market share.

The first quarter of 2023 statistics for over-the-top (OTT) market share has been revealed by JustWatch, a streaming guide. Disney+ Hotstar has a 27 percent share of the Indian OTT (SVOD) market, with Prime Video in second place with a 21 percent share, according to statistics from the first quarter of this year.

The popular streaming service Netflix took home a 12% share, while the homegrown competitor Zee5 earned 11%. When the smaller local firms like Voot, Sony Liv, Jio Cinema, and AltBalaji were added together, they controlled 18 percent of the market.

Subscription video on demand (SVOD) market share saw a substantial shift when compared to JustWatch Q1 2022 statistics. As a result of Netflix’s precipitous decrease to 12% of households in Q1 2022, Zee5 was able to increase its market share from 10% to 11%.