WoodenStreet strengthening retail presence with the launch of 3 experience stores in Mumbai

Mumbai : In order to strengthen niche markets and omnichannel consumer engagement across India, WoodenStreet, the leading online furniture brand in India, is making rapid strides to increase its offline presence.

In its recent push for growth, WoodenStreet announced the opening of three new experience stores in Mumbai, often called “the city of dreams.” With the addition of these shops, the company now has eight strong locations across the city, bolstering its existing pool.

The total carpeted area of these new store openings is 10,000 square feet, representing an investment of $500,000 by the brand.

Borivali, Juhu Tara, and Padle Gaon are the three upscale Mumbai neighbourhoods where you can find these stores.

Each of the three upcoming collections offers a unique take on modern minimalism, modularity, and luxurious comfort.

“We are delighted to launch 3 new experience stores in Mumbai,” said Lokendra Singh Ranawat, CEO of WoodenStreet, commenting on the opening of new locations. This brings the total number of stores in Mumbai to 5. All of the brand-new stores are in what are widely recognised as the most popular furniture markets in India.

Customers from all over the city can come to the new stores to shop the newest styles in furniture and home decor, as well as take advantage of the interior design consultancy services offered by professionals.

Through our nationwide network of experience studios, we have won the hearts of countless customers over the past decade. And going forward, we’ll keep fostering trust and loyalty among our clientele by delivering an outstanding buying experience,” he elaborated.

WoodenStreet experience stores have transformed the furniture & home decor retail map of India. The company has recently expanded to 100+ experience stores across the country and making headway, it plans to open a total of 300 stores in the next 24 months.

Founded in 2015, WoodenStreet has an extensive collection of 30K+ home furniture and decor items in its catalog.

The company, in April last year, raised $30 million in Series B funding, led by WestBridge Capital and following that, in October it also announced the investment of $20 million (around Rs 200 crore) to fuel its growth across the country.