Vicky transitions to a vegan diet; major companies embrace Veganuary
New Delhi (India) : Known for “Vicky Goes Veg,”celebrity chief Vicky Ratnani has decided to go vegan for January. To kick off the year 2023 on a healthy note, he is exploring veganism like...
New Delhi (India) : Known for “Vicky Goes Veg,”celebrity chief Vicky Ratnani has decided to go vegan for January. To kick off the year 2023 on a healthy note, he is exploring veganism like millions of others have done through the Veganuary movement.Vicky celebrity chef
Veganuary, an organisation founded in 2014, promotes a vegan diet as a means to better health, aid animals, and save the planet. In order to join, all one needs to do is register. This coming January marks the movement’s 10-year anniversary on a global scale. Actors Soundarya Sharma, Amy Aela, Arvind Krishna, Sadaa Sayed, Sneha Ullal; musicians Monica Dogra, Anushka Manchanda; athlete Vishwajeet Sangle; and mountaineers Prakriti Varshney and Kuntal Joisher are among its 10 Ambassadors in India.
I’m a master of vegetarian cooking, as I’ve shown in my show Vicky goes veg,’ Vicky Ratnani, who recently decided to try veganism, proudly proclaimed. Now, I’m stepping it up a notch by going vegan for the month of January. Vegan food will blow your mind with its flavour, health benefits, and incredible variety. All through January, I’ll be showcasing a selection of my finest vegan offerings. I invite you to join me on this adventure into vegan cooking because they couldn’t be simpler to make.
The popularity of Veganuary has prompted many Indian companies to lower the price of their vegan products during the month of January. Many well-known brands, such as Nature’s Basket, BigBasket, Baskin Robbins, Epigamia, Blue Tribe, Wingreens, Go Zero, Noto, and Papa Cream, are showing their support for Veganuary this year. India has contributed more than 70 brands to the worldwide movement, and that number is expected to grow.
Blue Tribe’s CCO Sohil Wazir made the following statement: “Veganism has emerged as a crucial strategy in the battle against environmental degradation. Perhaps this is why so many famous people, including Lewis Hamilton, Virat Kohli, Anushka Sharma, MS Dhoni, Ritesh Deshmukh, Genelia Dsouza, and Tom Ford, are vocal advocates of a plant-based, environmentally friendly diet. For those who enjoy eating meat, Blue Tribe hopes to inspire a shift in diet and lifestyle toward vegetarian and vegan options that are more conscious of their impact on the planet. In honour of Veganuary, we are providing a discount on all of our items during the month of January.”
According to Pawan Sarda, Group CMO & Head, D2C at Wingreens World, “the popularity of vegan diet is the mark of a more conscious generation that cares about sustainable future.” To further the goals of health, wellbeing, and long-term change, Wingreens World is pleased to announce its partnership with Veganuary in 2023.
Veganuary encourages people to try a vegan diet by providing them with free tools and daily coaching emails for the entire month. They have updated their celebrity e-cookbook to include recipes from global celebrities like Venus Williams and Dr. Jane Goodall, as well as adding a new vegan starter kit for Indian participants that covers all questions about veganism and includes more Indian recipes. On January 1, not only will a 31-day YouTube series be released to give people more ways to get involved in Veganuary, but also a brand new podcast series.
“We are proud to partner with Veganuary this year,” said Mr. Viraj Bahl, Founder and Managing Director of Veeba Foods. “I feel that this is a great platform for first-timers, as well as veteran vegans.” Veganuary not only makes it easier to switch to a vegan lifestyle, but it also pumps in the motivation and encouragement to sustain a vegan lifestyle, no matter where you are in your journey. Supporting you on this path is why we created Earthmade: to provide you with vegan and organic products that promote a healthy lifestyle and a better planet.
Hatti Kaapi’s Chief Innovation Officer, Dr. Vidya, was thrilled to support Veganuary and had this to say: “Hatti Kaapi has made environmental protection a top priority, and one of the most well-received actions we’ve taken recently is giving away vegan food. We love Veganuary and are so glad to be a part of it; many thanks to the organisers for drawing attention to the Plant-based movement and helping to make veganism more widely accepted.”
It was pointed out by SMOOR Chocolates’ Vimal Sharma, CEO & Founder, that “The demand for and reception of our vegan dishes are testaments to the high regard in which our customers have held the authenticity of our menu. Because of the many positive effects on health, a vegan diet is quickly becoming one of the most popular choices. We’re excited to take the initiative and take part in Veganuary 2023.”
To improve the health and happiness of their staff, many companies are incorporating lessons on healthy eating into their employee engagement initiatives. Dr. Reddy’s Laboratories, the largest pharmaceutical company in India, is encouraging all of its employees to give veganism a try during the month of January as part of the Veganuary Workplace Challenge.
Prashanth Vishwanath, the director of Veganuary in India, expressed delight at the news, saying, “I am thrilled to have so much support for Veganuary from celebrities and companies alike.” Veganism is gaining a lot of popularity in India, and this indicates that vegan foods will soon be the norm. Our collaborations demonstrate the widespread acceptance of veganism as a lifestyle choice for those who value health, compassion, and environmental consciousness over dietary convenience.
Please publish this: Veganuary is a worldwide charity that supports and promotes people trying vegan diets throughout the month of January and beyond. Since its inception in 2014, over 2.5 million people from practically every country on Earth have taken the 31-day plant-based pledge. Veganuary is now a worldwide phenomenon, with campaign hubs in Germany, the United States, Brazil, Chile, Argentina, India, and the United Kingdom. Even corporations have joined in on the New Year’s revolution, with over 1540 vegan products and menu items being introduced by businesses that participated in Veganuary in 2018.
Ten years of Veganuary will have passed by 2023. Signing up for Veganuary is easy and free; just visit veganuary.com to get access to our Celebrity eCookbook, the Official Veganuary Starter Kit, and 31 daily emails full of useful information, delicious recipes, and structured meal plans.
