SBI Life extends ‘Thanks A Dot’- Breast Cancer Awareness program in Chikhala, Surat

Surat : SBI Life Insurance, under its ‘Thanks A Dot’ initiative, organized a breast cancer awareness program to educate and create awareness around the importance of self-breast examination amongst rural women residing in Chikhala (Dang), Tapi district.

Through collaborative efforts with the RotaractClub of Surat East, the initiative aimed tobring about a behavioral change by empowering rural women with an innovative easy-to-use tool for self-breast examination. Over 100 rural women attended the awareness program, who particularly are daily wage workers and small-scale farmers.

In rural areas, women often face significant barriers in accessing crucial healthcare resources, compounded by socio-economic challenges that hinder their ability to prioritize their well-being. Recognizing the need for creating awareness around breast cancer & self-breast examination, SBI Life Insurance continues to take a step forward in this direction to educate rural women on ways to fight this deadly disease.

Amit Kumar Saha, Regional Director- Ahmedabad, SBI Life Insurance along with Mr. Mrudal Patel, Oncologist, Universal Hospital and members of Rotaract Club of Surat East addressed women from rural communities and distributed the innovative ‘Thanks-A-Dot’ Hot Water Bag.

The innovative Thanks A Dot tool,re-engineers the ‘hot water bag’, that is most commonly used by women across the country to tackle menstrual pain, by engraving special lumps on the front side of the bag allowing women to experience the sensation of how a real breast cancer lump would feel during self-examination. This innovative yet simple tool is an effort to seamlessly enter every household to promote self-checkswhich works as a reminder for every woman that making health their priority is importantand the practice of self-breast examination should be included in the monthly routine.

Breast cancer is among the many health issues affecting women’s overall well-being. Alarmingly, 60% of breast cancer cases are reported in later stages, underscoring the urgent need for early detection. Unlike other diseases, breast cancer can often be detected early through simple self-examination steps, without the need for expensive medical devices. Understanding the critical importance of raising awareness and empowering women with life-saving skills, SBI Life Insurance has designed the innovative ‘Thanks A Dot’ Hot Water Bag.