Samsung Unveils Galaxy Z Fold8 Series and New Foldables Ahead of Anticipated Foldable iPhone Launch

Samsung has officially expanded its foldable smartphone lineup with the launch of the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8. The announcement reinforces the company’s position in the growing foldable smartphone market as competition continues to increase.

The latest devices introduce updated designs, larger displays, and improved multimedia experiences while Samsung also refreshed its Galaxy Watch lineup with new wearable models.

Galaxy Z Fold8 Ultra

The flagship Galaxy Z Fold8 Ultra features an 8-inch main foldable display and continues Samsung’s premium foldable design philosophy. The company has introduced the “Ultra” branding to distinguish it from the standard Fold8 model.

The device starts at $2,099.99 and is designed for users seeking a large-screen productivity and entertainment experience.

Galaxy Z Fold8

Samsung also introduced the Galaxy Z Fold8, featuring a 7.6-inch foldable display with a new 4:3 aspect ratio, providing a wider viewing experience for videos, multitasking, and productivity applications.

The Galaxy Z Fold8 has a starting price of $1,899.

Galaxy Z Flip8

The company’s latest clamshell foldable, the Galaxy Z Flip8, offers a 6.9-inch display when unfolded while maintaining its compact pocket-friendly design.

Starting at $1,199, the Flip8 continues to target users looking for a stylish and portable foldable smartphone.

New Galaxy Watch Models

Alongside its smartphones, Samsung unveiled updated versions of its smartwatch lineup:

• Galaxy Watch – Starting at $379
• Galaxy Watch Ultra – Starting at $699.99

The new watches continue Samsung’s wearable ecosystem with updated hardware and health-focused features.

Growing Competition in Foldable Smartphones

Samsung remains one of the pioneers in the foldable smartphone segment. However, competition has intensified in recent years as more manufacturers enter the market.

Google has continued expanding its foldable lineup with the Pixel Fold series, while industry reports indicate that Apple is preparing to launch its first foldable iPhone later this year. The expected arrival of Apple’s device could significantly increase consumer interest in foldable smartphones worldwide.

Smart Glasses Preview

During the launch event, Samsung also showcased several upcoming smart glasses designs that are being developed in collaboration with Google and eyewear brands including Warby Parker and Gentle Monster.

Although Samsung demonstrated the products, the company has not yet announced official pricing or availability. The smart glasses are expected to launch later this year.

Looking Ahead

With the introduction of the Galaxy Z Fold8 Ultra, Fold8, Flip8, and updated Galaxy Watch models, Samsung is expanding its premium device portfolio while strengthening its position in the foldable market. As competitors continue to invest in next-generation foldable technology, the remainder of the year is expected to bring increased innovation and competition in the premium smartphone segment.