Rahul Pagar Appointed Country General Manager of East-West Seed India

New Delhi [India], January 31: In his new role, Rahul will lead the India organisation with a focus on reinforcing the company’s brand leadership and relevance, deepening its positive impact on smallholder farmers and their communities, and building an effective, inclusive organisation through strong cross-functional collaboration. A key priority will be people and capability building, aligned with East-West Seed’s Vision 2030 and its mission to serve smallholder farmers.

Commenting on his appointment, Rahul Pagar said, “It is a privilege and a great responsibility to lead East-West Seed India at a time when supporting smallholder farmers through quality vegetable seeds and strong partnerships is more important than ever. As our Founder, Dr. Simon Groot, has often said, ‘A good seed can change the lives of millions.’ This belief continues to guide how we work—with farmers at the centre and a clear focus on building a future-ready organisation that creates lasting value.”

He adds, “India is a complex, diverse, and vital market. Leading this organization will require deep listening, building robust teams, and fostering a culture of trust and openness. My goal is to create an inclusive environment where everyone can grow, collaborate, and do their best work—because strong teams are what make a lasting difference for farmers and communities.”

East-West Seed India remains committed to serving smallholder farmers by delivering high-quality vegetable seeds, knowledge, and partnerships that support sustainable livelihoods and resilient food systems.

East-West Seed India is widely recognized for its leadership in innovation, sustainability, and people practices. The company received honors at the BW Emerging Business Awards for Innovation and Social Impact, and at the India Business Awards 2024 for Global Leadership in Innovation and Sustainable Practices, with special recognition for supporting women farmers. East-West Seed India is also a Great Place to Work Certified, reflecting its commitment to an inclusive, high-trust workplace culture.

About East-West Seed
East-West Seed is a global leader in the tropical vegetable seeds market with four and a half decades of experience in breeding, producing, and delivering high-quality vegetable seeds. Founded by Dr. Simon Groot, winner of the World Food Prize 2019, East-West Seed is ranked #1 in the 2022 Global Access to Seed Index for South and Southeast Asia, recognizing its commitment and performance in providing the world’s smallholder farmers access to quality seeds. In 2020, East-West Seed was ranked #28 in Fortune’s Change the World list of companies that are doing well by doing good.

Headquartered in Nonthaburi, Thailand, East-West Seed employs approximately 3,500 people and operates 17 R&D establishments across 7 countries. With exports to over 60 countries in tropical areas, the company supports nearly 23 million smallholder farmers worldwide.