Parasoft scaling new heights under the leadership of Ajay Kakar

New Delhi (India) : These days, you can’t ignore Ajay Kakar’s name. Most recently, the Economic Times recognised him as the year’s most promising business leader. Due to his foresight, perseverance, and business sense, Salve Pharma has advanced rapidly in a short amount of time.

Mr.Ajay worked in pharmaceutical distribution back in 2006. Back then, he worked as a distributor for a number of pharmaceutical firms, taking their wares to various wholesalers. Even though he claims that it was just a stroke of luck and a fortunate time in his life, we would argue that Mr.Ajay, like any other successful businessman, creates his own destiny and that, for someone with his vision, even time itself stops to help him. Because of his keen insight and business acumen, he recognised that a company producing skin care products was in decline. Because of this, he went to the manufacturer and persuaded him to sell him the same brand they used. This product purchase marked the beginning of what is now known as the Salve Group of Companies.

Salve began as a marketing firm, but under his capable management, the company transitioned into product manufacturing. His exact words were, “We used to sell products under Salve, but the same were being produced by some other manufacturing company. Every negative review used to motivate me to consider how I could turn things around for the better and win even more praise for my business. Because of this, I decided to start my own factory, which was the initial step in creating the Salve that exists today.

Learning about Mr. Ajay Kakar’s fascinating journey from retailer to manufacturer during an era when starting a business required careful planning was an eye-opening experience. We were keen to pick his brain about the strategic planning that went into establishing his business, the costs associated with setting up a production facility, and the challenges inherent in managing a large workforce. Ajay Kakar says, “I knew very well what I was entering into, and I was a bit scared and also apprehensive, but nothing could deter my determination.” It helped that we already had a good idea of how to sell the product in the market and that we’d seen how well my own products were received; with some additional planning and foresight, we could imagine ourselves in charge of our very own manufacturing unit. These days, you can buy Salve Pharma products anywhere in India. We established a strong foothold in the Northern Indian market, and we’ve since expanded to the Western market.

Since skin care products have a huge acceptability in the Indian market but during Covid pandemic everything had come to a standstill. We now wanted to know how he survived. Mr. Ajay Kakar was very enthusiastic in his reply to this, and he told us that “during pandemic our sales got hugely impacted and we were very frantically trying to find ways of wriggling out. This led me to look towards more options of selling and digital world looked as the most viable to me. I did a digital marketing course online, and got our web-site redesigned to suit online sales. Also, we looked upon online portals like Amazon and Flipkart and I learnt the ways to onboard these portals. The sales

started to pick up soon after, and today we are rated as the Number One seller on Amazon.”

Parasoft and Firmer are the two best known brands of Salve Pharmaceuticals Pvt. Ltd. and Parasoft among the two is the bestselling product online. Salve Pharma is a company which has carved a special place in the Indian market and from among a plethora of skin care products, Salve pharma’s products are rated as the best, by the buyers, as well.