NH Studioz Launches Content Synergy for Doordarshan’s Grand Revival

Mumbai (Maharashtra) : NH Studioz, one of India’s leading content firms, has won a tender and signed a historic arrangement with Doordarshan (DD), India’s first and most popular television network. NH Studioz’s copyright collection includes over 2500+ full-length films. Significantly ushering in a new age of content synergy, NH Studioz has leased slots on DD for a two-year term, assuming full control of the Daily Afternoon slots (airing between 1:00 and 4:00 pm) and the Weekend Prime time slots (airing between 8:00 and 11:00 pm). Everything having to do with programming, ad sales, marketing, and advertising will be handled by them.

The terms of the arrangement include exclusive programming as well as the sale and promotion of advertising. Doordarshan, being India’s first and oldest television station, has an unrivalled viewership. NH Studioz has found in the channel the right platform from which to reach and interact with audiences throughout the country due to the channel’s cultural effect, strategic placement on all platforms, government collaboration, and emotional connection with viewers from various demographics.

The company’s director, Shreyans Hirawat, is overjoyed by the collaboration: “This relationship with Doordarshan symbolises a historic moment for NH Studioz. Together, DD’s platform and our vast content collection will allow us to provide exciting new programmes to audiences throughout the country.

Doordarshan’s (DD) proactive strategy to revitalise its platform with fresh and interesting content is reflected in NH Studioz’s choice to cooperate with DD. Among DD’s recent endeavours are the series “Janaki” and “Yoga” from acclaimed creators Subhash Ghai and “Yoga” from Shilpa Shetty, as well as a partnership with Netflix for “Azaadi Ka Amrit Mahotsav.”

This collaboration between NH Studioz and Doordarshan is being heralded by the company as a major development for the future of Indian entertainment. Together, Doordarshan’s long history, global audience, and cultural relevance complement NH Studioz’s extensive content bank and programming know-how. They hope that by working together, they will make Doordarshan a more important part of Indian homes by providing entertaining programming for audiences throughout the country, from Tier 2 and Tier 3 markets to cultural and festive events.

By regularly accounting for spectacular programming of their material, NH Studioz has established itself as a significant contributor to the schedules of top movie channels including Star Gold, Zed Cinema, and Set Max. The studio’s extensive filmography comprises the greatest stars in Indian cinema, such as Amitabh Bachchan, Kartik Aryan, Ranbir Kapoor, and many more, and spans the years from the 1950s until 2023. NH Studioz has a thriving social media presence, with a dedicated following who watch around 50 million hours each month over 33 channels and a total of 35 million subscribers.