Kids around to bring luxury kids international brands under one roof in India



New Delhi [India] : Kids Around, an international chain of multi-brand stores is set to bring the top kids’ fashion brands of the world under one roof.

The Kids Around the store, located at Ambience Mall in Delhi’s   Vasant Kunj, is eyeing to bring the internationally renowned kids brands such as Hugo Boss, Kenzo, Karl Lagerfeld, Marc, Jacobs, Dkny, and Paul Smith to India.

Sakshi Arora, who is managing the India store of Kids Around, has studied fashion design and went on to pursue a degree in retail and entrepreneurship. She aimed to create a hand-picked curation of clothes from the best luxury brands under one roof.

There are numerous premium and fashion brands for children, but the price difference is enormous. “I strive to bring international labels like Hugo Boss, Marc Jacobs, and Karl Lagerfeld, among others, under one roof with Kids Around to fill this need,” said Sakshi Arora, CEO and director of Kids Around India.

Kids Around arranged an event in India to introduce Michael Kors kids. Michael Kors Kids will include a selection of clothing and accessories for girls. Sakshi Arora continued, “MK Kids’ summer collection is unique in that it includes something for everyone. Every piece can be combined with its adaptable and one-of-a-kind possibilities to create a fashionable yet comfortable outfit for our mini-fashionistas.”

The event was hosted by Harpreeth Suri, famously known as ‘momwearsprada’ on Instagram. Anushi Chadha also coordinated a DIY cupcake-making session to facilitate interaction between renowned influencers.

 The first collection for girls is set to debut in SS22, with items for ages 4 to 14. For its first drop, pieces draw inspiration from the Michael Kors women’s collection, including a range of branded activewear, jersey dresses, and fleece skirts. It will also involve swimwear, backpacks, and cross-body bags that incorporate the brand’s signature print.