KC College’s KIRAN 2025 Gets a Boost as Nysh.in Rolls Out ‘The Hook Step Challenge’ with De De Pyaar De 2

Nysh.in Partners KC College KIRAN 2025 with WARMEE & BluHeat Youth Activation

Mumbai (Maharashtra) [India], November 21: Nysh.in — the parent company of breakthrough lifestyle brands WARMEE and BluHeat — is gearing up to spark excitement at KC College’s flagship fest, KIRAN 2025, with its exclusive on-ground youth engagement activity, ‘The Hook Step Challenge’, created in association with the Bollywood entertainer De De Pyaar De 2.

With over 3,000 students expected from top colleges across Mumbai, the initiative puts Nysh.in and its marquee brands WARMEE and BluHeat right at the heart of youth culture, entertainment, and campus buzz. As the presenting partner, Nysh.in spotlights WARMEE (India’s No.1 instant heat patch brand) and BluHeat (innovative pain-relief solutions) through one of the festival’s most anticipated events — The Hook Step Challenge.

Participants can perform the signature hook step on their favourite track — “Sharaabi” or “3 Shaukk” from De De Pyaar De 2 — and upload their entry on Instagram, tagging:

@nysh.in, @warmee.in and @bluheat.in #DeDePyaarDe2xNysh, and #KiranFest2025.

Winners will receive exclusive WARMEE and BluHeat product kits, premium hampers, and movie vouchers — delivering a perfect blend of entertainment, youth appeal, and brand-driven rewards.

To elevate the experience, the activation will feature Vibrant Fest Branding with Nysh.in WARMEE and BluHeat integration, Live standees and on-ground announcements, and Interactive product sampling zones showcasing WARMEE and BluHeat. This initiative marks a strategic step for WARMEE and BluHeat, under the Nysh.in an umbrella, to build stronger connections with Gen Z audiences through campus festivals, creator-led integrations, and pop culture–driven campaigns.

Nysh.in continues to grow as a youth-first platform housing trend-led, affordable, and high-utility brands that empower self-expression and everyday convenience. With WARMEE and BluHeat leading the innovation narrative, the brand collective aims to shape conversations around comfort, lifestyle, and contemporary culture.

Nysh.in began its journey in 2001, founded by a team of chemical engineers from India’s premier institutes who shared a passion for innovation. Operating under Pantheon PharmChem in Mumbai, they have spent over 15 years building expertise in finding solutions that make a difference. With a dedicated manufacturing and R&D facility in Tarapur, its focus is on creating products that solve real-life challenges in simple, effective ways.

Its product range includes WARMEE, SNOCKS, and BluHeat, each designed to meet specific needs with reliable solutions. Whether it’s providing warmth on cold days, enhancing daily comfort, or relieving pain with innovative patches, the products aim to improve everyday experiences.