How Vineet Kaur achieved celebrity status overnight

New Delhi (India) : Have you ever heard of an ordinary person who became famous after posting a video to YouTube? If that’s the case, keep reading; you’re going to enjoy this. Okay, let’s back up and begin at the finish line.

IIMC alumnus Vineet Hem Gaur, who has founded three successful businesses and worked in the media and for multinational corporations, uploaded a video on the “Top 5 perfumes in India under Rs1000/-” before drifting off to sleep. By morning, his channel had grown by over 400%, his revenue had skyrocketed, and he had been approached by a number of brands about potential collaborations. He had also met creators like Tanmay Bhatt, who was invited to the Google India office as a special guest creator. He now has over 30 million views and a large number of social media followers.

How quickly did this change take place, though? Vineet’s story of tenacity, hard work, and devotion is the driving force behind this achievement.

Vineet Gaur is a successful entrepreneur who became widely known as “What the dude” on YouTube. After years of serving as a digital marketing manager for media and other multinational corporations, he decided to try his hand at entrepreneurship by founding two businesses in addition to maintaining his regular employment and running the family enterprise. It can’t have been easy to start up two new businesses in the span of five years, and he’s still managing three businesses on his own. But he clearly had the drive to succeed. To begin telling the tale of how he came to run these businesses, we must go back to when he opened a Wedding Garment Retail shop in Chandigarh and became actively involved in the family business of garment retail.

After gaining valuable experience in the garment industry from working alongside his family, he set out to create his own brand, Bridal Gown, in Chandigarh. Vineet used this as a springboard to launch his second company, The Prime Men, which caters specifically to men’s personal care needs. The goal of this company is to provide high-quality, reasonably-priced men’s grooming products that are free of harmful chemicals.

Of course, his third project, a men’s lifestyle channel on YouTube titled “What the Dude,” is what really made him famous. Since Vineet always had an interest in filmmaking and telling stories, he decided to start posting videos to Youtube as a hobby. He received his undergraduate degree in Mass media advertising from Mumbai University before enrolling at IIM-C for his master’s degree.

He had already worked as an intern with major production houses in Mumbai like Balaji and MTV, which further enhanced his storytelling skill in him. Another turning point in Vineet’s life was music. Though he played musical instruments since the age of 8 years, in his college life when he started his own band, it provided him the confidence to perform in front of 10,000 people and made him comfortable in front of a camera.

This Confidence is what gave him today’s project with amazon, Flipkart, Reliance, Croma, H&M & more as a digital creator. These big brands Recognize Vineet as an entrepreneur who can deliver great content with high sales Potential.

Every High has it’s low back In 2020 when Covid hit, jobs were affected and salaries deteriorated. At that time, he had only 3000 subscribers and 8000 views but that pushed him to do more.  Vineet started making content on men’s skincare styling perfume choices and various other topics. This increased his Followers to 30,000 but when his mother got ill, the house had to be converted into an ICU- which meant a step back both on the personal and professional front. In times of low, he uploaded a video “ Top 5 perfumes in India under Rs1000 “

And this takes us to the end where we started- a Viral video skyrocketed in views and multiple collaborations. What may look like overnight celebrityhood actually had a long and beautiful story behind it. In his own words, “I am just getting started and preparing for the best or the worst whichever comes first”.   He is surely loaded with talent and with the kind of perseverance and attitude he has, he is sure to keep achieving milestone after milestone.