How a Surat-based Swashaa fashion jewellery brand is setting trends
The rapidly expanding Surat, Gujarat-based Indian jewellery label is well recognised as the go-to source for on-trend, statement-making accessories that celebrate the strong, independent spirit of today's Indian women.
New Delhi: It is a well-known truth, repeated often by designers and fashion pundits, that jewellery should be chosen to reflect and highlight the wearer’s individuality. However, as any working woman can tell, it is really difficult to locate an economical accessory that goes with a certain dress. Jewellery, whether made of precious metals or costume jewellery, has a notoriously high price tag. And it is in this context that Swashaa, according to its name, provides a welcome breeze. The brand’s large following is a testament to the label’s popularity and the value it provides to collectors. Swashaa has had phenomenal development in the past two years since its launch in July 2021, with over 300,000 happy clients.
The rapidly expanding Surat, Gujarat-based Indian jewellery label is well recognised as the go-to source for on-trend, statement-making accessories that celebrate the strong, independent spirit of today’s Indian women. In addition, Swashaa, like any good Indian fashion label, knows that the key to success in a country as vast and varied as India is a firm commitment to stocking a broad variety of garments and accessories. Indian women have to dress for events across a wide range of cultural contexts and professional environments, necessitating a wide range of versatile garments and inspiring them to shop at stores like Swashaa.
Swashaa offers a curated selection of high-quality jewellery for men and women, from steel jewellery to stylish bracelets and eye-catching pendants, with the goal of highlighting the wearer’s unique personality. In addition, the label places an emphasis on the individuality of its consumers by providing a number of customization possibilities, which results in a one-of-a-kind look for each purchaser and the best possible price. Furthermore, Swashaa’s trendy designs are accompanied by client-centric services such as individualised guidance, speedy replies to enquiries, and easy returns and exchanges, all of which contribute to high levels of customer satisfaction.
The core Swashaa team is a formidable network of friends and family who are responsible for the company’s superb operations and its groundbreaking success in the costume jewellery sector.
The founders of Swasha have successfully set a standard for the business, laying a solid foundation for future growth. They have also successfully navigated the market, making themselves the go-to choice for many consumers. There’s a lot of untapped potential in the creators at this point. They have built an organisation that is a role model for other companies and brands by using cooperative internal approaches. All purchases placed via the website may be paid for in cash upon delivery. In addition, they have carefully chosen collections for special events, such the Exclusive Rakhi Collection, Work Day WOW, Modern Minimalist, All Night AFFAIR, Eyekonic COLLECTION, and Summer SPLENDOUR. They’ve also included a line for male customers, a nod to the widespread acceptance of jewellery as a fashion staple. Their unique line of men’s bracelets and kadas is made from high-quality materials and is expertly crafted to last a lifetime.
Swashaa plans to create a new line of luxury handbags for ladies and increase the size of its existing jewellery range in the near future to keep up with the ever-changing fashion industry. The company hopes to build on its already impressive track record by reaching out to a far larger international customer base via aggressive international growth in the years ahead.
For more information, please visit: https://www.swashaa.com/