Gintaa Launches Logistics SBU to Transform India’s Food E-commerce Delivery

New Delhi [India], June 6: Gintaa, the cutting-edge e-commerce and food delivery platform supported by the Ascon Group, is excited to announce the establishment of its dedicated Logistics Strategic Business Unit (SBU). This significant development marks a crucial step in Gintaa’s mission to revolutionize the customer delivery experience across India.

The new Logistics SBU is slated to commence operations by the close of June 2025, initially serving New Delhi (NCR), Mumbai, and Hyderabad. This strategic move represents Gintaa’s assertive entry into comprehensive, end-to-end logistics management, with a primary focus on optimizing last-mile delivery services for e-commerce orders, particularly within the food delivery sector.

Speaking on the occasion, Laxman Jaiswal, Chairman & Managing Director of Ascon Group, stated,

“The launch of Gintaa’s own Logistic SBU is a game-changer. It will enhance our operational efficiency and delivery speed, giving us a clear competitive edge in the dynamic food delivery market. This is a significant step forward for Gintaa as we continue to evolve into a full-fledged e-commerce powerhouse.”

The new SBU will leverage AI-driven tools, bio-friendly packaging, and an in-house delivery fleet to offer faster, smarter, and greener service. This strategic move allows Gintaa greater control over delivery standards and customer experience.

Founded in 2021, Gintaa has positioned itself as more than just a food delivery platform. It offers a unique e-commerce experience where users can buy, sell, and even negotiate, introducing a marketplace driven by personalization, AI, and community interaction.

Laxman Jaiswal emphasized Gintaa’s long-term vision:

“While we are a new entrant, our progress has been steady and purposeful. The launch of our Logistics SBU not only reduces our dependence on third-party providers but also signals our readiness to scale sustainably. I congratulate the Gintaa team for achieving this feat in such a short span.”

Gintaa’s growth strategy hinges on technological innovation and customer delight. The company is committed to building a delivery experience that not only fulfils orders but also fosters brand loyalty and advocacy.

With India’s e-commerce and food delivery markets growing at unprecedented speed, Gintaa’s initiative places it on a strong trajectory to emerge as a leading digital platform in the country.

Website: www.gintaa.com