F Gear and Uber Fashion Merchandise Pvt. Ltd. Build a Legacy Rooted in Function, Form and Reliability

F Gear was established in 2002. The brand F Gear is owned by Uber Fashion Merchandise Pvt. Ltd., with Anshul Jindal serving as the Managing Director.

Anshul Jindal, an engineer from Manipal Institute of Technology, is the founder of F Gear. Coming from a business family background, he was able to build and manage the brand with clarity and discipline, while retaining ownership and continuing to operate in a bootstrapped manner.

Ruchi Jindal, a post graduate in Apparel Marketing and Merchandising from NIFT, is the Co Founder of F Gear.

This combination of engineering precision and fashion sensibility has played a defining role in shaping the brand’s journey. Together, they have developed a premium label that is closely associated with thoughtful design, durability and consistency. The product range spans across backpacks, strolleys, rucksacks, duffels, travel bags and accessories, each designed with a clear focus on utility and long term performance.

Over the past 24 years, F Gear has built considerable goodwill and trust, steadily establishing itself through designs that respond to real user needs rather than passing trends.

Brand Story

In his twenties, Anshul Jindal, the founder of F Gear, was a travelling businessman, constantly moving between cities like Bangalore, Chennai and Hyderabad. His life unfolded across trains, buses and early morning cabs, often spent more out of his bag than at home. Yet the one thing that should have supported this pace consistently failed him, his bag.

One after another, his bags gave way. A trolley bag split open mid journey. A backpack strap snapped on a crowded platform. What began as occasional inconvenience soon turned into a recurring problem. Every few weeks meant replacing another so called branded bag that simply could not withstand the demands of Indian travel conditions.

The defining moment came on the morning of an important pitch. As he reached the client’s gate, the zip of his bag burst open, spilling its contents onto the pavement. He managed to make the meeting, but the incident stayed with him. It forced a larger question. If millions of people were travelling every day under similar conditions, why was no one building a bag that could truly endure it?

He decided to take that responsibility himself.

He stepped away from trading, rented a small unit in Bengaluru, and hired four tailors from the leather goods quarter. With a notebook documenting every failed bag he had used, every broken zip, every soaked lining and every torn strap, he began to reverse engineer the problem. That list became his blueprint.

The objective was clear. To create a bag that would not fail its owner, regardless of how demanding the journey became.

That idea evolved into F Gear.