Dior Collaborates with Madhvi & Manu Parekh for “Mul Mathi” Exhibition

New Delhi : DIOR, an LVMH luxury goods conglomerate, is pleased to announce the opening of ‘Mul Mathi,’ an exhibition featuring the works of prominent Indian artists Madhvi and Manu Parekh. This collaboration builds on Dior’s long history of collaborating with fine artists, such as Salvador Dali in the 1950s and Jeff Koons in 2016, to experiment with new techniques and materials and push the boundaries of fashion. LVMH is the world’s largest luxury goods company, with over 75 brands in its portfolio, including Louis Vuitton, Fendi, Givenchy, Bulgari, Sephora, and Dom Pérignon. It is known for its commitment to craftsmanship, innovation, and sustainability. Dior’s headquarters are located in Paris, France.

Christian Dior’s association with India dates back to the 1950s, when he designed a collection inspired by the country’s rich textiles and vibrant colours. The collection, which celebrated Indian artistry and craftsmanship, was well received by the fashion industry.

The event was attended by prominent art collectors, including young and discerning art collectors Abeer and Aashna Abrol, who were accompanied by their father, Vivek Abrol, on the evening of March 29th, 2023. Close family friends of the talented artists Madhvi and Manu Parekh were among those who attended the exhibition, immersed in jovial conversations, sipping exquisite cocktails, and revelling in the rich cultural experience while sharing cherished anecdotes.

“Collecting art can be a rewarding and enriching experience, allowing collectors to appreciate and share the beauty and cultural significance of the pieces they own,” says Aashna Vivek Abrol, who interviewed over 35 prominent artists about their techniques and gained a deep understanding of their art’s stories. Abeer “Our collection reflects our passion for exploring diverse mediums and styles,” says Vivek Abrol, “and we believe that art has the power to enrich and inspire our lives.”

Young art collectors play an important role in shaping a country’s cultural landscape, promoting cultural exchange, and contributing to India’s rapid development. While earning his Master’s degree from Sotheby’s Institute of Art in London and New York, Abeer attempted to promote cultural exchange. Instilling a love of art in children will contribute to the preservation and continued appreciation of art in their country. They are the next generation of art collectors. In

In this case, Aashna has already begun the process of documenting these important exchanges in the database for future generations at www.pozoart.com.

Madhvi Parekh and Manu Parekh, both born in Gujarat, have spent a significant part of their lives in Delhi. Madhvi Parekh is a renowned Indian artist known for her bold and colourful compositions. Her works draw inspiration from the folk art traditions of India, including Madhubani and Warli. Manu Parekh is a celebrated artist known for his paintings that explore the complexities of urban life and human emotions. His works are characterized by a vivid use of colours and a distinctive style that blends elements of Indian and Western art.

The exhibition showcases a series of artworks inspired by the traditional art form of ‘mul-mathi’, which refers to the art of creating designs using multiple small dots. It features a collection of paintings by both artists, highlighting their unique perspectives and approaches to art-making. The artworks on display range from abstract compositions to figurative depictions of everyday life, all of which are infused with a sense of vibrancy and energy.

The exhibition has been well-received by art enthusiasts and critics alike, with many praising the artists’ ability to seamlessly blend traditional techniques with contemporary sensibilities. The exhibition is also a testament to Dior’s commitment to promoting and celebrating the rich cultural heritage of India while also fostering collaborations with local artists and designers.