Cressanda Solutions Wins Eastern Railway Bid for Advertising and Concierge Services

Mumbai : The Eastern Railway has awarded the contract for on-board advertising and concierge services to Cressanda Solutions Ltd, a top provider of IT solutions, digital media, and IT-enabled services. A tender for “Provision of advertisement in EMU trains and provision of concierge services along with advertisement in Mail/Express and Premium trains operated with rakes whose primary maintenance is done by Eastern Railway” was recently issued by Eastern Railway, Ministry of Railways, and won by the company. Eastern Railway awarded Cressanda a contract, and the latter notified the former by means of an Offer Letter. This agreement will remain in effect for 5 years.

Cressanda was awarded the contract to advertise on the interior and exterior of more than 500 Mail Express, Premium, Inter-city, and Local trains by Eastern Railway. They will also be responsible for providing a suite of services, including the sale of non-food items, Wi-Fi, internet access, and on-demand content in the first two categories.

Cressanda has inked a cooperative collaboration agreement with Broadcast Engineering Consultants India Limited (BECIL), a Govt. of India MINI RATNA Enterprise under the Ministry of Information and Broadcasting, in order to compete for this high-profile project from the Ministry of Railways.

The Eastern Railway’s flagship contract was jointly bid on by Cressanda Solutions Limited (MD & CEO: Manohar Iyer) and Broadcast Engineering Consultants India Limited (BECIL) (Deputy General Manager: Bipin Pandey).

Mr. Manohar Iyer, Managing Director and Chief Executive Officer of Cressanda Solutions Limited, provided further context, saying, “This provides company a nationwide exposure for the brand deals and advertisements from across the country.” The firm has introduced a suite of ‘all-first’ in-transit value-added services, including house pick-up and drop-off, high-speed Wi-Fi, in-app entertainment, regional cuisine, and the option of selecting a specific destination. Additionally, the company has secured the legal right to sell merchandise and articles on board its coaches, providing an additional source of income. Cressanda Solutions has been selected to manage all aspects of this high-profile project, which represents a significant commercial potential. Cressanda will drive highly efficient programmes to reach optimum margins thanks to its key partners, technology, tools, and programme management competencies.

In a recent development, company has signed a letter of intent (LOI) to acquire a 20.1% stake in Cadcon Education Private Limited, which has designed as an online Ed-Tech platform, tchr.app offers academic solutions to students from grade 8 to 12 in their regional language. tchr.app is currently available in Karnataka and will soon get launched in several other states across India. The material on the app is highly relevant and has been curated by educational experts keeping the guidelines of the National Education Policy 2022 in mind.

In the month of January 2023, company has bagged a prestigious order for in-coach digital advertising in the Kolkata Metro for a period of 5 years. Company to install LED screens and stream content inside all coaches of Kolkata Metro and will be going live very soon. Company also has submitted a proposal to Kolkata Metro to provide Wi-Fi in coaches and Content-on-Demand services. Company aims to serve 7-8 lakh passengers daily with an annual target of 15 crore passengers and above. Company is in advance stages for the contract for providing in-coach wi-fi services.

About Cressanda Solutions Limited  https://www.cressanda.com/

Cressanda Solutions Limited (BSE:512379) is an India-based company engaged in providing information technology (IT), digital media and IT enabled services. The company has embarked on a transformational journey to innovate, expand and integrate its technology offerings with capabilities to serve larger organizational opportunities. These service contracts will generally have a profitable and long-term financial profile, and will have a profound social impact. To deliver and successfully execute turnkey projects, the company in its new incarnation has partnered with best-in-class partners and has top talent with deep domain expertise. As the company has branched out in the past year by making huge acquisitions, Cressanda Solutions is on its way to becoming a giant company with its new approach. Apart from this, it has started expanding its reach by setting up several wholly owned subsidiaries.