Awsum launches Rakhi Special DO or DIY Cake: Which you decorate, write on—and roast your sibling with
This Raksha Bandhan, Awsum launches DO or DIY, an undecorated chocolate cake kit with cream, sprinkles, rakhi and roast prompts. Siblings decorate, write messages, and playfully tease each other.
This Raksha Bandhan, Awsum turns the traditional Rakhi gift into a hands-on sibling ritual, complete with cake, cream, sprinkles, and permission to roast.
New Delhi [India], August 26: This Raksha Bandhan, Awsum is giving siblings a new way to celebrate: DO or DIY, a limited-edition chocolate cake that arrives undecorated—because the fun is in finishing it yourself. Each DO or DIY box comes with a chocolate cake, a ready-to-pipe cream cone and sprinkles. The giver decorates the cake and, more importantly, writes the message. It could be sweet, sentimental or the sibling nickname that would never make it onto an official document. The box also includes roast prompts to get things started. The gift is the doing Most Rakhi gifts are finished before they are handed over. DO or DIY flips that around. The giver has to pipe the cream, write the message, add the sprinkles and inevitably fix a few mistakes along the way. The result is a gift that is personal by design. No two cakes look the same because every cake carries the giver’s handwriting, sense of humour and relationship with their sibling. A sibling roast, served on cake The idea comes from a simple truth: every sibling has a second name. Not the one on the Aadhaar card—the one only their sibling is allowed to use. DO or DIY puts that name, joke or inside reference where it belongs: right on the cake. The launch follows Awsum’s recent festival-led innovations, including Cakes Ka Baap, launched for Father’s Day, and Maa Verified, created for Mother’s Day. Each campaign has taken a familiar celebration and given it an unmistakably Awsum, culturally relevant twist. With DO or DIY, the brand brings that same irreverence to Rakhi—and puts the sibling relationship itself at the centre of the product.
