Simply Soho: Simran Walia’s Mission to Bring Eco-Conscious Indian Craftsmanship to Modern Homes and HoReCa

Faridabad: Simply Soho, founded by Simran Walia in June 2025, is emerging as a purpose-driven brand that is reshaping how handmade Indian craftsmanship reaches contemporary homes and the HoReCa sector. With a sharp focus on eco-conscious ceramics and artisan empowerment, the company is building a meaningful bridge between India’s skilled creator communities and premium retail demand.

At a time when mass-produced tableware dominates the market, Simply Soho is positioning authenticity, safety, and sustainability at the center of its growth story.

A Founder-Led Vision Rooted in Impact

Simran Walia launched Simply Soho after identifying a persistent disconnect between talented artisans and viable retail opportunities. Recognizing that many women entrepreneurs and craft communities lacked structured market access, she built the platform to create a more inclusive and economically sustainable ecosystem.

Through exclusive partnerships with artisanal villages and communities, Simply Soho ensures that every product tells a story of skilled human craftsmanship. Each piece is proudly made in India and individually handmade, celebrating the diversity of Indian heritage while preserving traditional techniques.

The brand’s ceramic range is lead-free, carcinogen-free, and developed using eco-conscious materials, an increasingly critical factor for both modern households and hospitality buyers.

Importantly, Simply Soho reinforces its social commitment by allocating 2% of its profits toward the upliftment of artisanal communities, embedding impact directly into its business model.

Crafted for Conscious Consumers and HoReCa Excellence

Simply Soho’s collections are thoughtfully designed to appeal to upwardly mobile young couples, homemakers, and gifting enthusiasts who value authenticity and sustainability. At the same time, the brand is strategically aligning with HoReCa professionals seeking distinctive, safe, and aesthetically refined tableware solutions.

For hotels, cafés, and restaurants, the combination of handcrafted uniqueness, material safety, and eco-conscious sourcing offers a compelling alternative to mass-manufactured imports — particularly as hospitality brands increasingly prioritize responsible sourcing.

Expanding Indian Heritage to Global Markets

Building on its early momentum, Simply Soho is now actively exploring export opportunities to take Indian handmade ceramics to international buyers. This next phase reflects Simran Walia’s larger ambition: to position Indian artisanal excellence on the global stage while continuing to strengthen local craft ecosystems.

As demand rises for traceable, sustainable, and culturally rooted products, Simply Soho is steadily carving a niche in the premium handmade ceramics segment in India.

With purpose-led manufacturing and heritage-inspired design at its core, Simply Soho is not just selling products, it is helping Indian craftsmanship find the recognition and markets it truly deserves.