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Bengaluru (Karnataka) [India], January 16: Rather than confining the celebration to a single day, Banana Club chose to spend time and effort developing deep relationships with residents of an assisted living facility as a way to recognize the end of the year.
In the weeks leading up to the New Year, members of the Banana Club marketing team visited the home to spend time with residents and understand their daily routines, personal preferences, and the small comforts that bring them joy. These conversations and observations formed the foundation of an initiative rooted in empathy and thoughtful action.
Guided by these insights, Banana Club created winter jackets individually tailored for each resident. Designed with comfort, warmth, and ease of wear in mind, every jacket was personalised with the resident’s name. The team remained closely involved at every stage—working directly with the factory and embroidery unit, reviewing samples, and personally ensuring each detail met the intended standard before production.
On 30 December, the Banana Club team returned to the home to distribute the jackets and welcome the New Year together. What followed was a joyful day of shared meals, games, laughter, gift exchanges, and a cheerful fashion walk, turning the visit into a warm and memorable celebration for everyone involved.
Led by the Banana Club marketing team, the initiative reflects the brand’s belief in celebrating moments with purpose—through empathy, care, and genuine human connection—going beyond conventional festivities to create lasting impact within the community.
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About Banana Club-
Banana Club is a contemporary apparel brand driven by creativity, comfort, and community. Through thoughtful design and meaningful initiatives, the brand seeks to create experiences that extend beyond fashion and foster real human connections.
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