Why Woodpecker by SOM Distilleries Is Winning Hearts Across Bangalore
Bangalore | India — Woodpecker Premium Beer, brewed by SOM Distilleries & Breweries Ltd., is rapidly becoming Bangalore’s preferred choice, standing out with its smooth filtered wheat-style...
Bangalore | India — Woodpecker Premium Beer, brewed by SOM Distilleries & Breweries Ltd., is rapidly becoming Bangalore’s preferred choice, standing out with its smooth filtered wheat-style profile and a refreshing, easy-drinking character tailored to the city’s palate. Recently named India’s Leading Brand – Rising Star 2025 for innovation, quality, and convenience, Woodpecker’s momentum continues to grow across Karnataka.
Since its introduction in the state, Woodpecker has carved a niche as India’s first twist‑cap beer, making it a favourite in a city known for its outdoor culture, tech parks, and vibrant nightlife. The brand’s packaging innovation, direct bottle printing, colour‑coded caps, and convenient formats, resonates strongly with young urban consumers seeking both style and functionality.
Food pairing is where Woodpecker has become uniquely Bangalorean. Its mild sweetness and crisp finish pair beautifully with the city’s iconic coastal cuisine: Mangalorean fish fry, Kane rava fry, prawn ghee roast, neer dosa with sukka, and even Kundapura-style chicken. The beer’s balanced profile cuts through spice and enhances the flavours of fresh seafood, making it a natural companion to coastal dining tables and brewery-style menus across the city.
Woodpecker represents more than just a new product innovation- it’s a turning point for India’s beer industry. By introducing the first-ever twist cap beer to the Indian market, SDBL is transforming the beer experience, offering a more accessible and stylish way to enjoy beer. The Woodpecker Premium Beer range includes two standout variants: Woodpecker Glide, a premium mild beer, and Woodpecker Crest, a strong, bold beer catering to the diverse tastes of Pondicherry’s beer enthusiasts.
Crafted with imported two-row barley & Indian malts and hops sourced from the Rainier region of Germany, the beer stands out as India’s first to incorporate a blend of two malts, setting a new benchmark as India’s first cross-malt beer. Woodpecker beer undergoes a meticulous brewing process of 30 days, with only one batch brewed per month to ensure unmatched consistency and flavor. This dedication to precision makes Woodpecker India’s most consistent, matured, and richly flavored beer. Woodpecker Glide, in particular, stands out as a 100% natural brew, free from adjuncts like rice and sugar, embodying purity and taste. The twist cap design itself is a game-changer, eliminating the need for a bottle opener and offering a hassle-free drinking experience. With vibrant yellow caps for Glide and sleek black caps for Crest, each bottle is distinctly marked with a “Twist to Open” instruction, ensuring simplicity with style. This small yet impactful change promises to redefine convenience for beer drinkers across India. With a special emphasis on security and to prevent counterfeiting a customised neck profile has been designed which can’t be reused.
- Woodpecker Glide – Premium Mild Lager
Glide is elegance in a bottle. Brewed with imported two-row barley, select Indian malts, and Rainier hops, and matured for 30 days, Glide pours bright golden with a delicate malt sweetness and floral hop aroma.
Smooth, refined, and incredibly easy to drink, it comes in India’s first twist-cap premium printed bottle.
- Woodpecker Crest – Premium Strong Lager
Crest redefines boldness. Deep golden, full-bodied, and crafted with Rainier hops and a Czech yeast strain, it offers strong malt richness balanced with a refined, smooth bitterness.
Presented in India’s first premium twist-cap design for strong beer, Crest is perfect for celebrations and high-energy occasions.
SOM Group of Companies is one of India’s leading alcoholic beverage manufacturers, offering a diverse portfolio of premium beers, spirits, and ready-to-drink products. Headquartered in Bhopal, Madhya Pradesh, the company has a strong presence across multiple states and exports to several international markets. Known for its flagship brands such as Mahavat Whisky, Bhimbetka Single Malt, popular beer brands like Hunter, Power Cool, Black Fort and Woodpecker, & many more range of products, SOM Group of companies is committed to quality, innovation, and customer satisfaction. With a focus on expanding its footprint through strategic investments and state-of-the-art manufacturing facilities, Som Distilleries continues to shape the future of India’s beverage industry.
For more information, please visit: www.somindia.com or www.worldofwoodpecker.in
