Highland Group & Lulu Launch Aqua Fair Seafood Brand at World Food Expo
In a significant milestone for India’s seafood sector, Highland Group, in collaboration with global retail powerhouse Lulu Group, has introduced its exclusive seafood brand Aqua Fair, marking the...
New Delhi [India], October 6: In a significant milestone for India’s seafood sector, Highland Group, in collaboration with global retail powerhouse Lulu Group, has introduced its exclusive seafood brand Aqua Fair, marking the dispatch of its first premium shrimp consignment to Lulu stores across the Middle East.
The grand launch took place on September 25, 2025, during the World Food Expo in New Delhi, setting a new standard for India’s seafood exports and strengthening Odisha’s reputation as a leading center for high-quality aquaculture production.
The event was graced by respected M.A. Yusuff Ali, Chairman of Lulu Group;
M.A. Salim Ali, Group Director – Global Operations, Lulu Group; R.K. Jena, Chairman of Highland Group; Pratik Jena, Managing Director of Highland Group; Anil Kumar, Director – Middle East Operations, Highland Group.
“This collaboration reflects our shared vision to deliver world-class, sustainably sourced seafood to discerning customers in the Middle East and India,” said M.A. Yusuff Ali, Chairman of Lulu Group, highlighting the strategic importance of the partnership.
Echoing this sentiment, R.K. Jena remarked, “The launch of Aqua Fair and the first shipment of premium shrimp mark a proud milestone for Highland and for the state of Odisha. This partnership with Lulu Group strengthens our mission to bring the finest Indian seafood to global markets.”
The Aqua Fair range will feature premium farm-raised shrimp, meticulously sourced from Highland’s advanced aquaculture network and processed at its state-of-the-art facility in Balasore, Odisha. The brand promises freshness, consistent quality, and adherence to international food-safety standards, catering to both Middle Eastern consumers and Indian retail markets.
This milestone follows a strategic sourcing pact signed at Gulfood 2025 in Dubai, under which Highland will supply seafood, rice, fruits, and vegetables to Lulu Group, further boosting trade and investment links between Odisha and the Middle East.
With the launch of Aqua Fair, Highland Group has not only strengthened its global footprint but also showcased India’s growing prowess in sustainable aquaculture and world-class seafood exports.
