A new benchmark in luxury salons combining exclusivity, therapy, and star glamour

New Delhi [India], August 21: RAWLS is set to introduce its exclusive Beyond Salon on August 24 at Golf Course Road, Gurgaon. Designed as a haven of elegance and privacy, this premium destination promises to redefine India’s salon culture. With global star Jacqueline Fernandez gracing the launch, Beyond Salon will offer guests a blend of luxury, therapy, and personalized beauty experiences, setting a new standard in the industry.

The Beyond Salon concept brings together the best of international luxury and Indian sensibilities, creating a never-before-seen experience in the salon industry. Unlike traditional formats, Beyond Salon offers fewer chairs and private cabins for every client, ensuring a sense of exclusivity and privacy. With pet-friendly spaces, grandeur infrastructure, and globally benchmarked facilities, Beyond Salon is designed for those who believe self-care is not just a service but an indulgence.

RAWLS has grown from being a pioneer in Faridabad and Gurgaon to a brand with a pan-India vision. Over the years, it has built trust with customers by combining A1-standard services, transparency through its in-house RAWLS Essentials product line, and an innovative E2C (Experience-to-Consumer) approach. With Beyond Salon, the brand takes its legacy to the next level by elevating salon culture from transactional to experiential.

“The Beyond Salon range is built on a simple philosophy: privacy is luxury. Our flagship launch at Golf Course Road, Gurgaon is designed to set new benchmarks in how people experience grooming. We don’t see this as just another salon – it is a space for wellness, therapy, and indulgence where every client feels special. RAWLS is here to transform how India views the salon industry – from basic services to premium lifestyle experiences,” said Pawan Aggarwal, Founder & MD, RAWLS Salon.

Adding to this vision, Nidhi Aggarwal, COO, RAWLS Salon, said:
“Our journey with RAWLS has always been about raising the bar of transparency and quality. With Beyond Salon, we are taking this commitment further. Every element has been carefully designed – from fully private cabins to curated RAWLS Essentials products – ensuring that our customers experience nothing short of excellence. This launch is about building trust, comfort, and world-class standards into everyday grooming.”

The grand launch on 24th August is more than just an opening – it is a milestone in RAWLS’ growth story and a turning point for India’s salon industry. With its Beyond Salon concept, RAWLS is set to establish luxury, privacy, and transparency as the new cornerstones of modern grooming experiences.