Kashmiri Sapphires Set for Global Spotlight with GJEPC Initiative

Surat : The renowned Kashmiri sapphires will get domestic and global recognition. The Gems and Jewellery Export Promotion Council (GJEPC) held a productive discussion with the gem and jewellery trade of Kashmir to enhance the popularity of Kashmir’s renowned sapphires, aiming to elevate their market recognition both domestically and internationally.

Speaking about this first ever meeting with the gem and jewellery trade from Kashmir, Vipul Shah, Chairman, GJEPC said, “We had a very productive discussion with trade members of Kashmir. We are committed to enhancing the prominence of Kashmiri sapphires and empowering local artisans with advanced skills. This initiative aligns with our mission to strengthen the gem and jewellery sector, facilitating growth, international recognition, and boosting exports from the region. We sincerely thank the Kashmiri trade for their engagement and look forward to fruitful collaborations ahead.”

Vipul Shah further remarked, “We recognize the significant potential and interest of Kashmiri jewellery among the Iranian and Central Asian communities. Our collaboration with the Kashmiri trade aims to expand the global reach and influence of this exquisite craftsmanship. The unique blend of traditional Kashmiri artistry with modern design elements has captivated buyers from these regions, who highly appreciate the intricate workmanship and elegance in each piece.”

Kirit Bhansali, Vice Chairman of GJEPC, expressed his commitment to expanding the region’s gem and jewellery trade into global markets and extended the Council’s support through IJEX in Dubai. He encouraged jewellers to utilise the Council’s establishment to further their exports. The GJEPC’s IJEX in Dubai provides a year-round B2B event platform, enabling GJEPC members to showcase their products and secure orders from international buyers, thereby significantly enhancing their market presence in the UAE.

Javed Ahmad Tenga, President of KCCI, expressed his appreciation and anticipation for collaborating with GJEPC to enhance the gem and jewellery trade in Kashmir.

GJEPC proposed comprehensive training programs for aspiring students and Karigars at its institutes, aimed at nurturing local craftsmanship and enhancing skills crucial for the industry’s growth. The council announced plans to organize dedicated outreach programs in Kashmir, aimed at facilitating and promoting local trade and manufacturing activities. Additionally, GJEPC plans to conduct an outreach program in North India.

In addition, GJEPC extended an invitation to a Kashmiri delegation to participate in the prestigious IIJS Premiere 2024 show, to be held from August 8 to August 12  in Mumbai. During discussions, the trade members from Kashmir expressed keen interest in showcasing Kashmiri jewellery at this esteemed event, and GJEPC Chairman assured them of full support in this endeavour.