Designer Wedding Wear brand TASVA debuts in Patna

New Delhi : Tasva, a new line of men’s Indian clothing designed by renowned fashion designer Tarun Tahiliani, will debut in the ancient city of Patna, thanks to the efforts of Aditya Birla Fashion and Retail Ltd. Harshvardhan Rane, along by famous designer Tarun Tahiliani, opened the shop. Located on Boring Road, one of the city’s most fashionable thoroughfares, the shop has a fantastic selection of contemporary Indian men’s ethnic and wedding attire.

TASVA’s 7500 square foot shop has an impressive exterior, luxurious interiors, and a wide variety of high-end designer wedding gowns, including the newest AW23 line. Tarun Tahiliani’s unique style is reflected throughout the collection, which expertly combines classic and modern elements. The collection features loose-fitting pieces made from silk and silk blends, cotton and viscose, and woven jacquards for maximum comfort and mobility. Stylish kurta sets, expertly fitted sherwanis and achkans, and adaptable Indo-Western outfits are just some of the options available for wedding and celebration apparel. Accessories such as safas, sarpeches, brooches, pocket squares, buttons, sehras, stoles, shawls, and footwear complete these outfits.

The store’s layout and furnishings are a reflection of the changing sensibilities of Indian customers and are consistent with Tarun Tahiliani’s ‘Modern Indian’ design philosophy. The decisions they make now have more significance and expressiveness for them. Aligning with TASVA’s brand concept, the store’s decor features opulent materials like wood and brass and patterns inspired by India’s rich cultural past to create an atmosphere that welcomes customers into a new world of Indian clothing.

“This city holds a special place in my heart,” Harshvardhan said. Earning the respect and affection of Patna’s discerning population is a remarkable achievement. It’s an honour to be in Patna today, where timeless beauty and cutting-edge design meet. Tasva’s dedication to revolutionising the groom’s fashion experience is inspiring, and I’m thrilled to be a part of their journey to this important milestone.

“It’s an honour to bring our vision to life with the grand opening of our store in Patna’s Boring Road,” said Tarun Tahiliani, Chief Design Officer, TASVA, in a statement released in conjunction with the store’s opening. Patna is a city that has preserved its rich history while also adapting to the contemporary world. Our design ethos is reflected in the city’s eclectic cultural landscape and rising interest in cutting-edge fashion. I’m excited to show off our classic style to the people of the city. Tasva has arrived to change the groom’s fashion narrative and contribute to Patna’s development.

Ashish Mukul, Brand Head, TASVA, said, “At Tasva, we’re deliberately growing our retail presence, and the grand inauguration of our flagship shop at Patna’s Boring Road is a big milestone in this direction. Patna is strategically important to our expansion plans because we see it as a dynamic marketplace with deep roots in tradition and a more sophisticated sense of taste in men’s fashion. More than simply a store, this 7500 square foot building is a symbol of our dedication to revolutionising the retail landscape for our most demanding clientele.