Mindler Launches Metaverse and Web 3.0 Corporate Experience Programme with HRX by Hrithik Roshan

New Delhi: Mindler, a comprehensive career advising platform for students, has announced the launch of its corporate experience programme for students aged 15 to 22 years old to acquire cutting-edge skills from top global firms. This programme is in partnership with HRX, India’s first native fitness brand developed by Hrithik Roshan and Exceed Entertainment. Mindler’s programme allows students to obtain a certificate of experience while learning how huge firms like HRX sell their goods in both the Web 2.0 and Web 3.0 worlds.

The programme provides students with the chance to upskill themselves by focusing on Metaverse Marketing, Blockchain, NFT and Crypto, Brand Management, and Social Media Marketing, among other fundamental skills. The programme will be given in a hybrid manner in which students may study ideas in self-paced modules at their leisure, then have their questions answered in live sessions by industry experts, and finally participate in group tasks in a peer-to-peer learning format. Students will create a marketing strategy and an ad campaign in the Metaverse for a product launch to be submitted to the HRX judges throughout the programme.

Some important takeaways for students Include a certificate for a young tech marketer, an experience letter, and an individual performance report for each student from both firms.

“Through programmes that focus on the practical aspects of learning, this solution integrates a new generation of Corporate Experiences.” The programme module includes simulations and role-plays to assist students learn how marketing works in Web 2.0 and Web 3.0 for real-world firms like HRX. HRX will serve as an example to ambitious students who want to decipher the new Web 3.0 and comprehend the interdependence of all marketing-related activities and their effects, which come into play in real-world situations like ours,” says Pallavi Barman, Business Head at HRX.

“A recent LinkedIn report found that the demand for Metaverse and Web 3.0 related skills is growing at an exponential rate,” stated Eesha Bagga Bhargava, Director, Mindler. The frequency of job posts mentioning these talents has surged by nearly 1,000% in the last year. This collaboration demonstrates our dedication to delivering creative and industry-relevant experiences that impact our students’ career paths. We are excited to raise a generation of tech-savvy marketers capable of thriving in the metaverse and beyond. The digital marketing business is expected to reach a whopping $530 billion in worldwide market value by 2025, demonstrating the enormous prospects for career advancement and innovation in this area.”

The National Education Policy (NEP) 2020 emphasises experiential learning and the value of developing applicable skills via hands-on experience. According to a World Economic Forum 2020 report, 60% of businesses in India want staff with experiential learning abilities. According to the research, experiential learning may help students earn 15% more than those who do not have these abilities.

“We are glad to create an effect where students can get a taste of the corporate experience and Metaverse at a very young age,” stated Pratham Sutaria, Product Head, Mindler Immrse & New Initiatives. Mindler is meeting the need for students who are well-versed in new technologies by providing a selection of courses that cover the most recent technological developments and allow students to work on real-world projects with major firms. We aim to establish an environment in which students may have a better understanding of how brand marketing works and acquire critical skills from industry veterans.”

Mindler and HRX have invited students to have a glance at the program, where the session will be conducted by experts from both companies. Students can register for the Masterclass at: https://hrx.mindler.com/

About Mindler:

Mindler is a venture conceptualized and run by the alumni of ISB, IIT, IIM, Harvard, and the world’s preeminent psychometricians. The Mindler platform equips students, counselors, and schools to have a career planning platform that is future-ready and empowers all the concerned stakeholders with state-of-the-art technology driven by machine learning algorithms and in-depth analytics. Mindler has been awarded and commended by the Ministry of Science & Technology (Government of India), Ministry of State (UAE Government), Entrepreneur India, ISB D-Labs, Ministry of Commerce & Industry, Department for Promotion of Industry & Internal Trade, Education World, Business World, HolonIQ, Economic Times and CIIE at IIM Ahmedabad.

About HRX:

HRX, founded in 2013 by Hrithik Roshan and Exceed Entertainment, is a platform for bringing like-minded people together to believe in the philosophy of becoming the best version of themselves, empowering a billion people to ‘be their own hero’. HRX aims to revolutionize the fitness scenario in India as a value-for-money, high-quality alternative to international brands with its lines of sportswear and fitness accessories. The name represents the X-factor, signifying one to push oneself towards the path of excellence to achieve the best outcome possible. An example of a successful ‘Make in India’ story, HRX aims to revolutionize the fitness scenario in India as a value-for-money, high-quality alternative to international brands.