HRX Becomes Four IPL Teams’ Fan Merchandise Partner

Mumbai : HRX, India’s first indigenous fitness brand, has been selected as the official Fan Merchandise partner for four IPL franchises. As part of the deal, HRX will produce and sell legally licenced products for the Mumbai Indians, Kolkata Knight Riders, Gujarat Titans, and Delhi Capitals.

Pallavi Barman, HRX’s Business Head and Fitness Ambassador, says, “IPL definitely is a perfect integration for HRX because our country loves cricket, and when we speak of sports here, there is nothing that beats cricket and there is a cricket fan in each Indian.”

HRX’s primary emphasis is on developing a comprehensive ecosystem centred on health and discipline via the medium of sports, with the goal of helping individuals discover their unique passions and making it simpler for them to tailor their exercise routines to their own needs. The goal is to have HRX utilised at all levels of cricket, from the most grassroots levels like gully cricket to the highest levels of professional competition like the Indian Premier League.

HRX, as India’s native brand, is dedicated to promoting regional and even hyperlocal collaborations in addition to larger-scale national events like the Indian Premier League. Pallavi chimed in, “It’s all about catering to the billion Indians who love us and who have accepted us as their enabling partner who will aid them in their journey to becoming the best version of themselves.”

HRX’s dedication to sports and expanding presence in the Indian market are both bolstered by this cooperation with IPL. Now you can express your support for the Mumbai Indians, Kolkata Knight Riders, Gujarat Titans, and the Delhi Capitals by wearing official HRX gear.

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This is HRX:

Hrithik Roshan and Exceed Entertainment launched HRX in 2013 to create a community of individuals that share their goal of inspiring one billion people to “be their own hero” by being the greatest versions of themselves. HRX’s ranges of sportswear and exercise accessories are designed to be a more affordable and high-quality alternative to popular foreign brands, with the goal of completely changing the fitness landscape in India. The “X” in the name stands for the extra effort you put out in order to attain the greatest results. As a leading ‘Make in India’ success story, HRX is working to change the fitness industry in India by providing locals with a high-quality, low-priced alternative to foreign companies.