Advantage Club launches world’s first NFT-powered Reward & Recognition solution

New Delhi : As a first-of-its-kind offering, the global engagement platform Advantage Club has introduced an NFT powered Rewards & Recognition solution to further improve the quality of life for its workforce.

By the integration of NFT and blockchain technology, this solution will increase the significance of rewards and recognition for employees. As a result, the rewards programme will be more trustworthy and equitable because it will provide a transparent, tamper-proof, verifiable record of prizes.

Sourabh Deorah, co-founder and CEO of Advantage Club, commented on the launch, saying, “Making the user’s life easier is the ultimate goal of recognition. The ability to issue NFTs as a token of appreciation ushers in a new age for workers. Companies eager to give their existing Reward and Recognition initiatives a 21st-century facelift are responding enthusiastically to this first-of-its-kind offering.”

Companies that want to make their employees feel more invested in their work both during and after their time there will benefit from this cutting-edge Reward & Recognition system powered by NFT. An NFT-powered solution will improve the employee experience not only during an employee’s time with the organisation, but also after they have left.

In addition to the Reward & Recognition, NFT-powered solutions will also take the community engagement experience on the platform to the next level by introducing DIY NFTs, a ready marketplace, and the option to decentralise to provide real value to the end users.

In Deorah’s opinion, “It will help immensely in enhancing the value proposition of the reward and recognition program for the millennial employees and the new-age employers alike. It will also enhance the branding for the corporate as an employer who cares about the well-being of the employee and provides value in every aspect of employees’ life.”

The NFT-powered Reward & Recognition solution is the first step in the web3.0 journey. The company will enhance the entire employee experience by integrating technologies such as Metaverse, Virtual reality, mixed reality, and more. Together it will make the digital journey of all employees on par irrespective of location, language, job profile, etc. It will revolutionize how employee engagement is perceived and implemented globally, and Advantage Club is at the forefront of bringing these innovative products to the market.

Advantage Club is a global employee engagement platform with benefits like rewards, recognitions, flexible benefits and perks on a single platform. It provides end-to-end solutions to facilitate employee engagement through exclusive privileges and rewards by brand partners, allowing them to reach out to targeted customer segments. Established in 2016, Advantage Club is a brainchild of UCLA postgraduates Sourabh Deorah and Smiti Bhatt Deorah, who identified employee benefits as a space to create disruption using data mining and analytics. Currently headquartered in Delaware, Advantage Club has an impressive client portfolio featuring Accenture, Concentrix, Teleperformance, Hexaware, EY, Target, BCG, Lafarge, Resort World Sentosa, and many more.